by Andrew Herkert | Dec 7, 2021 | Content Marketing, Content Trends, External Communications, Products and Services, Sales
The phrasing “on-brand” or “off-brand” is popular enough nowadays that it’s often taken as a joke. You might call a friend’s shoe choice “off-brand” compared to their more typical, consistent style, or call an overpriced drink “on-brand” for a luxury restaurant. ...
by Andrew Herkert | Dec 2, 2021 | Content Marketing, Content Trends, External Communications, Products and Services
Let’s discuss a few statistics on retention rates and social media. Consider the following, courtesy of Joe Clark: Acquiring a new customer is seven times more expensive than retaining an existing one.37% of marketers see social media as the most effective...
by Andrew Herkert | Nov 30, 2021 | Content Marketing, Content Trends
Content marketing has never lost its appeal—and depending on how you track it, that appeal may go as far back as the 1800’s. We’ve previously discussed the medicine show, a sort of traveling performance/sales pitch, as a solid example of early content...
by Andrew Herkert | Nov 23, 2021 | Content Marketing, Content Trends, External Communications, Human Resources, Internal Communications
If there’s one thing that almost all organizations have shared over the past two years, it seems to be this: business as usual is neither desirable nor viable. As we make progress against COVID-19’s hold on our daily lives (unnervingly slow though it may be),...
by Andrew Herkert | Nov 12, 2021 | Content Marketing, Content Trends, News, Scribology, Visual Storytelling
The critics need you to know that Dune is big. Jackson Piercy calls it “massive in pure scale and in box office revenue” and Manohla Dargis calls it a “work on a large scale” and extols the “monumentality of [Director Denis] Villeneuve’s world building.” ...
by Andrew Herkert | Oct 28, 2021 | Content Marketing, Content Trends, Creativity in Business, News, Scribology, Visual Storytelling
The meteoric success of “Squid Game” is unparalleled in quite a few ways. Netflix is certainly happy with it—“It’s only been out for nine days, and it’s a very good chance it’s going to be our biggest show ever,” NBC quoted the streaming platforms co-CEO Ted...
