by Andrew Herkert | Jan 25, 2022 | Content Trends, External Communications, Products and Services, Whiteboard Video
In cinema, every audience member has a line they draw (consciously or subconsciously) between which actions a character can take and remain likeable, and those which they cannot. Similarly, even characters coded as villains can earn sizable amounts of sympathy...
by Andrew Herkert | Jan 20, 2022 | Content Marketing, Content Trends, External Communications, Products and Services, Sales, Whiteboard Video
As an organization that deals intimately with B2B communications, we at TruScribe are deeply interested in trends and best practices in the space. After months of pandemic life, we’d seen a lot of change, although many best practices and strategies remained...
by Andrew Herkert | Jan 13, 2022 | Content Trends, Human Resources, Training & Development, Whiteboard Video
Accepting the framework of developmental psychologist Howard Gardner, Whitby blogger Sarah Mead identifies seven styles of learning, and points out that “Education has traditionally been focused around linguistic and logical-mathematical learning styles,” while...
by Andrew Herkert | Jan 11, 2022 | Content Trends, Human Resources, Training & Development
By now, it’s common to reject (at least partly) the idea that people are certain ‘types’ of learners, in the traditional sense. We’re not simply auditory, hands-on, or visual learners—we’re almost all of us some combination of these, and reducing the complexity...
by Andrew Herkert | Jan 6, 2022 | Content Trends, External Communications, Products and Services, Visual Storytelling
Storytelling is, quite simply, a fundamental part of the human experience. We rely on storytelling to relay information, to entertain ourselves, and to make sense of our experiences and our history. The entertainment aspect of storytelling often comes...
by Andrew Herkert | Jan 4, 2022 | Content Marketing, Content Trends, External Communications, Products and Services, Visual Storytelling, Whiteboard Video
“Consuming is an experience, and we must design with this in mind,” asserts Alisa Taylor for Vectornator, and while her specific discussion of this truth comes up in the interactive design portion of her piece, one could argue that it applies throughout usage of...
