by Andrew Herkert | Feb 10, 2021 | Content Trends, Products and Services, Scriptwriting, Whiteboard Video
In business and in everyday life, all of us occasionally struggle to communicate the ideas that mean the most to us. When a listener isn’t engaging with something we find exciting, important, or novel, it can be disheartening—especially when the topic is a major...
by Andrew Herkert | Jan 13, 2021 | Content Trends, Sales
Cold emailing, reaching out to prospects, that all-or-nothing first impression: these are the tough parts of any salesperson’s job. Once you have a rapport with someone, you can ascertain the direction of the conversation. Are you driving towards a conversion, or...
by Andrew Herkert | Dec 30, 2020 | Content Trends, Internal Communications
For our whiteboard video production studio, successful communication in business – particularly around our clients’ messaging – is our number one concern. We realize that our relationship to communication runs deeper than some businesses. But no...
by Andrew Herkert | Dec 16, 2020 | Content Marketing, Content Trends
Content marketing for large companies needs to take a different form than content marketing for small companies. When your organization is big enough to be quickly recognizable and memorable to consumers, and your brand is well-established and understood, you face...
by Andrew Herkert | Dec 2, 2020 | Content Trends, Internal Communications
In describing the tendency for adulthood to drive the wonder and joy of discovery out of our lives, Matthew McConaughey proposes a phrase to encapsulate this loss of enthusiasm: “We grow up to learn worse”. We still learn, to be sure, but it’s a more solemn...
by Andrew Herkert | Sep 1, 2020 | Content Marketing, Content Trends, Visual Storytelling
Authenticity, Relevance, and Quality “We’re not really sure what makes some marketers think they don’t need [images]. Maybe they don’t think images are professional”. It’s at this point that Jacinda Santora drops an image into her blog post—a plus-sized...
