by Andrew Herkert | May 12, 2020 | Content Trends, Human Resources, Whiteboard Video
It’s hard to overestimate the importance of training in an employee’s effectiveness. Even the most skilled new hire needs an understanding of their employer’s processes, expectations, support tools, culture, and more. Whiteboard video is a hand-drawn form of video. It...
by Andrew Herkert | May 7, 2020 | Content Marketing, Content Trends
Separately, both video content and content marketing have seen a remarkable rise in interest and effectiveness in the last several years. Video content marketing, their inevitable and profitable combination, has seen similar growth in use and discussion. So let’s...
by Andrew Herkert | May 5, 2020 | Content Marketing, Content Trends
You don’t need much beyond the numbers to show you why content marketing is a strategy worth exploring. Boasting returns that include 55% more site traffic, quintuple the leads, and being overall 13 times more likely to generate a return on your investment, content...
by Andrew Herkert | Apr 23, 2020 | Content Marketing, Content Trends
Content marketing has been around a long time, but its current popularity stems from its two biggest strengths: it offers customers valuable and relevant content, and it drives interest in the brand. So when should you turn to video content marketing? Get a...
by Andrew Herkert | Apr 16, 2020 | Content Marketing, Content Trends
Compared to video marketing on your own website, video marketing on YouTube can feel a bit like the Wild West. Your audience is far broader, and it can be harder to anticipate their needs and preferences. Video marketing, then, requires a different approach...
by Andrew Herkert | Apr 15, 2020 | Content Marketing, Content Trends
If your company’s website is currently running without any video, you’re missing out on some serious perks. Jonathan Sitbon points out that visitors to your website will stay an average of two minutes longer if the site features video content. He stresses that no...
