by Andrew Herkert | Sep 19, 2019 | Content Trends, Training & Development, Visual Storytelling
We’ve all been on that conference call that stretches an hour (or hours) too long where it seems either one person drones on and on, or people jump over one another to speak, jostling to get their ideas heard. And then the next day, everyone’s notes seem to indicate...
by Andrew Herkert | Sep 12, 2019 | Content Marketing, Content Trends, Whiteboard Video
Content marketers are currently riding a wave of video marketing that shows no sign of cresting any time soon. A recent study by Vidyard and the Aberdeen Group revealed some staggering statistics related to video marketing success. Highlights include: Increased...
by Andrew Herkert | Aug 21, 2019 | Content Marketing, Content Trends, Whiteboard Video
Video content is one of the most impactful tools marketers can use to reach and engage consumers. Since we create that content for a living, we are always looking for different ways to quantify the value of what we create. We recently reviewed this annual report from...
by Andrew Herkert | Jun 6, 2019 | Content Trends, Training & Development
Custom Content, Uniquely Suited to Internal Training You’ve identified your training objectives, prioritized the long list of your organization’s learning needs, and figured out who should be trained on what. You probably even have a team prepping training sessions on...
by Andrew Herkert | Jun 5, 2019 | Content Marketing, Content Trends
The marketing and SEO landscape is ever-changing. Staying on top of trends is crucial. We learned (and reinforced) a lot at Experience Inbound. Here are our top takeaways for you in 2019, as well as a behind-the-scenes sketchnote from one of the breakout sessions....
by Andrew Herkert | May 31, 2019 | Content Trends, Human Resources
Hand-Drawn Content, Handcrafted for Human Resources Human resources professionals face a seemingly never-ending list of challenging situations. In an atmosphere of constant change, they are required to process and distribute tons of information with efficiency and...
