by Andrew Herkert | Mar 17, 2020 | Content Marketing, Content Trends
Is video better than text? If you’re creating marketing content in video, you’re in good company. As of 2018, 81% of businesses were already using video as a marketing tool, and it’s easy to see why. In situations where people could use video or text to...
by Andrew Herkert | Mar 11, 2020 | Content Marketing, Content Trends
Getting the Most Out of Video Content Marketing When you’re making a marketing video, you need to make it count. Production can be expensive, and competition isn’t hard to come by. Most companies have included video content in their marketing to at least...
by Andrew Herkert | Mar 10, 2020 | Content Marketing, Content Trends
Video marketing is a powerful, enduring, and effective way to market. Year after year the stats back this up- 96% of marketing professionals surveyed by Animoto invested ad dollars in video marketing, and 91% of those folks were pleased with their ROI. Stats also show...
by Andrew Herkert | Feb 27, 2020 | Content Trends, Creativity in Business, Human Resources
Bridging the Gap Between Creative Content and Human Resources At some of the biggest and brightest companies in the world, creativity is not only celebrated, but practiced and prized in every department. Creativity encourages employee engagement, leading to better...
by Andrew Herkert | Dec 19, 2019 | Content Marketing, Content Trends
Achieve Your Vision in 2020 Clients can be fickle. Trends can be volatile. And in B2B marketing, one maxim seems to find a way to ring true year after year: Content is king. Of course, any decent marketing strategy includes a variety of content types paired with...
by Andrew Herkert | Nov 28, 2019 | Content Marketing, Content Trends
Books on (Video) Tape to Help You Hit the Ground Rolling Next Year By now, video is probably a key element of your content marketing strategy. 87% of marketers use video in some capacity. And 93% of marketers say they’ve landed a new customer after implementing video...
