by Andrew Herkert | Jun 30, 2022 | Content Marketing, Content Trends, External Communications
If you’ve been involved in digital marketing in the past several years, you’ve undoubtedly heard a good deal about SEO, or Search Engine Optimization. SEO can be defined as “a set of practices designed to improve the appearance and positioning of web pages in...
by Andrew Herkert | Jun 28, 2022 | Content Trends, Creativity in Business, Scribology, Scriptwriting, Whiteboard Video
The director’s cut is a fascinating phenomenon. To some, it’s a chance to finally complete or fix a film that budget or studio troubles shuttered too early. To others… well, I’ll let Ridley Scott explain (for context, this comes from a prelude to the...
by Andrew Herkert | Jun 23, 2022 | Content Trends, External Communications, Internal Communications, Scriptwriting, Whiteboard Video
At TruScribe, we’re often asked if we have a template or tried-and-true, always-successful approach to scriptwriting. The answer is no, and yes: we don’t have a template, but that is part of why our approach to scriptwriting is always successful. Let’s...
by Andrew Herkert | Jun 16, 2022 | Content Trends, External Communications, Scribology, Whiteboard Video
Typically translated as “unified whole” despite being closer to “form” or “shape” in the original German, Gestalt psychology refers to the tendency to “perceive entire patterns or configurations, not merely individual components.” Developed in the 1920’s and...
by Andrew Herkert | Jun 14, 2022 | Content Trends, External Communications, Scribology, Visual Storytelling, Whiteboard Video
We’re commonly conditioned to think that the best approach is the full-court press. We think bigger and louder content and imagery will bring us the most engagement and the best response. If we look at cinema, it’s understandable that we’ve developed this...
by Andrew Herkert | Jun 7, 2022 | Content Trends, Creativity in Business, External Communications, Products and Services, Sales, Whiteboard Video
How many first impressions do you get in marketing initiatives? If you answered one, congratulations! You’ve made a great first impression! Of course, you’re not reading this because you’re worried about what I think of you—you’re thinking about...
