by Andrew Herkert | Mar 1, 2022 | Content Trends, External Communications, Internal Communications, Scribology, Training & Development, Whiteboard Video
At TruScribe, we’re always excited to talk about the principles of Scribology, our content creation guidelines. They spring from brain science and neuroscientific studies that promote the highest rates of engagement and retention in our videos’ audiences. ...
by Andrew Herkert | Feb 24, 2022 | Content Trends, Creativity in Business, External Communications, Internal Communications, Scribology, Whiteboard Video
Every so often, when I describe my job to someone for the first time, I’ll get a response along the lines of “Whiteboard video? What’s that?” It’s not the kind of question you get in every position (“Auto mechanic? What’s that?” isn’t a common one),...
by Andrew Herkert | Feb 15, 2022 | Content Trends, External Communications, Internal Communications, Scribology, Scriptwriting, Whiteboard Video
When it comes down to it, the most memorable parts of any narrative will almost always be the characters and the message. Plots, or the series of events that we see our characters experience, give us a window into their personality, and give the message a reason...
by Andrew Herkert | Feb 3, 2022 | Content Marketing, Content Trends, External Communications, Internal Communications, Scriptwriting, Whiteboard Video
There are lots of good tips on how to select the best voiceover talent to read your script, and others on how to get the best out of that talent once you’re in session, but today, we’re going to be focusing on the step that comes first: writing your script with...
by Andrew Herkert | Feb 1, 2022 | Content Trends, External Communications, Internal Communications, Scribology, Whiteboard Video
What’s your worst fear with your business communications? Is it that you’ll frustrate or anger your recipients? Do you worry that your message is too long, or too short? How about the most important question of all: is your message even clear?...
by Andrew Herkert | Jan 25, 2022 | Content Trends, External Communications, Products and Services, Whiteboard Video
In cinema, every audience member has a line they draw (consciously or subconsciously) between which actions a character can take and remain likeable, and those which they cannot. Similarly, even characters coded as villains can earn sizable amounts of sympathy...
