by Jim Herkert | Mar 5, 2025 | Creativity in Business, Marketing, Product & Service Marketing, Visual Storytelling
Key Takeaways Choose a company with a diverse portfolio and proven storytelling techniques to communicate complex ideas in a way viewers will understand. Opt for companies with structured, science-backed approaches, such as TruScribe’s Scribology, which enhances...
by Andrew Herkert | Aug 2, 2022 | Creativity in Business
Better than ever before, businesses are learning the value of creativity. In communications, leadership, sales, and elsewhere, business analysts celebrate creative and innovative thinking. But how do you know when you’re being creative and when you’re...
by Andrew Herkert | Jul 19, 2022 | Content Trends, Creativity in Business, External Communications, Products and Services
I recently had what might well be the single most modern cinematic moment of my life: I rented The Batman on YouTube, and watched it all three hours of it from my couch. Somewhere in the middle of it all, I realized how distracting and bizarre it was to be...
by Andrew Herkert | Jun 28, 2022 | Content Trends, Creativity in Business, Scribology, Scriptwriting, Whiteboard Video
The director’s cut is a fascinating phenomenon. To some, it’s a chance to finally complete or fix a film that budget or studio troubles shuttered too early. To others… well, I’ll let Ridley Scott explain (for context, this comes from a prelude to the...
by Andrew Herkert | Jun 9, 2022 | Creativity in Business, Visual Storytelling, Whiteboard Video
There aren’t many elements of your whiteboard video that people notice as much as your human characters. That’s partially because the human brain is wired to seek out and focus on human forms, and it’s also because characters are usually the ‘active’ part of the...
by Andrew Herkert | Jun 7, 2022 | Content Trends, Creativity in Business, External Communications, Products and Services, Sales, Whiteboard Video
How many first impressions do you get in marketing initiatives? If you answered one, congratulations! You’ve made a great first impression! Of course, you’re not reading this because you’re worried about what I think of you—you’re thinking about...
