by Andrew Herkert | Jul 26, 2022 | Visual Storytelling, Whiteboard Video
What is it about whiteboard animated videos that makes it so effective? At TruScribe, we can answer that question in a variety of ways. It is, after all, what we do. But in this piece, we decided to zero in on five of the key strengths of whiteboard video and the...
by Andrew Herkert | Jun 21, 2022 | Scribology, Visual Storytelling
“Symbols are as old as humans,” Jeremy Miller writes, and anyone who has seen the cave paintings of our ancestors would be hard-pressed to prove him wrong. Symbols and icons are “markers”, immediately comprehensible visuals (and, depending on whose definition...
by Andrew Herkert | Jun 14, 2022 | Content Trends, External Communications, Scribology, Visual Storytelling, Whiteboard Video
We’re commonly conditioned to think that the best approach is the full-court press. We think bigger and louder content and imagery will bring us the most engagement and the best response. If we look at cinema, it’s understandable that we’ve developed this...
by Andrew Herkert | Jun 9, 2022 | Creativity in Business, Visual Storytelling, Whiteboard Video
There aren’t many elements of your whiteboard video that people notice as much as your human characters. That’s partially because the human brain is wired to seek out and focus on human forms, and it’s also because characters are usually the ‘active’ part of the...
by Andrew Herkert | Jun 2, 2022 | Content Trends, Human Resources, Internal Communications, Visual Storytelling
If you’ve never heard of the phrase “the zeal of the convert,” I strongly recommend clicking that hyperlink and exploring the idea. In essence, it’s the phenomenon of “fierce devotion of someone whose belief system has changed because of personal experience or...
by Andrew Herkert | May 31, 2022 | Content Trends, Human Resources, Internal Communications, Visual Storytelling
Don’t let the name fool you—dark social doesn’t refer to bad press on social media, or to some kind of Stranger Things/Upside Down version of the channels you know and love. Dark social is traffic and sharing that occurs via direct or private connections. Think...
