by Andrew Herkert | May 24, 2022 | Content Trends, External Communications, Products and Services, Scribology, Visual Storytelling, Whiteboard Video
While we’ve written extensively on our Scribology principles, and placed deserved emphasis on Accent Color, it’s always fascinating to see those principles taken into practice in other industries. 2021 was one of the most visible for pharmaceutical companies in...
by Andrew Herkert | May 19, 2022 | Content Marketing, Content Trends, External Communications, Internal Communications, Training & Development, Visual Storytelling
Jason Bennett effectively draws the contrast between bespoke and off-the-shelf content by relating the term to its use in the garment industry. “In clothing terms, bespoke suits fit better than those bought off the rack.” “Take one off the rack and yes, it might fit...
by Andrew Herkert | May 17, 2022 | Content Trends, External Communications, Products and Services, Visual Storytelling
We learn a lot from mistakes, but those lessons aren’t free—unless, of course, they come from someone else’s mistakes. Today, we’ll examine some examples of bad brand storytelling, and learn what to avoid when creating and articulating the story of your brand....
by Andrew Herkert | May 12, 2022 | Content Marketing, Content Trends, External Communications, Products and Services, Visual Storytelling
Edgy marketing exists due to the kind of reasoning that sounds something like “This’ll really shake people up,” or “They’ll be talking about this for ages.” To a degree, those are both desirable outcomes for a brand… or are they? Welcome to the high-risk,...
by Andrew Herkert | May 10, 2022 | Content Marketing, Content Trends, External Communications, Visual Storytelling, Whiteboard Video
I think it’s pretty common for people to think of video—and certainly cinema—as considerably older than it is. We can trace the first ‘films’ to the 1890’s, but even this timeline is absolutely tiny compared to the lifespan of so many other forms of media. Opening...
by Andrew Herkert | Apr 21, 2022 | Content Trends, External Communications, Internal Communications, Visual Storytelling
What would it mean to tell a story without data? Immediately, we might think of a story that had nothing but emotions, or colors, or some other intangible concept that didn’t seem to merit the term ‘data.’ This definition, however, could use some...
