by Andrew Herkert | Apr 30, 2021 | Content Trends, Creativity in Business, Visual Storytelling
Creativity has become sufficiently understood and celebrated that, looking back, it’s hard to imagine a time when it was considered unimportant. But pieces like Theodore Levitt’s 1963 article “Creativity is Not Enough,” provide a full-throated opposition to the...
by Andrew Herkert | Apr 18, 2021 | Content Trends, Training & Development, Visual Storytelling
We use visual storytelling for many different business needs, from enhancing marketing initiatives through the sales cycle and beyond. Telling stories through the power of imagery is a great way to strengthen a message and drive engagement in your...
by Andrew Herkert | Apr 6, 2021 | Scribology, Visual Storytelling
There are a lot of ways that whiteboard animation can truly supercharge your audience’s engagement and retention—but there are also a lot of ways that it can miss the mark. Instead of exploring these positives and negatives through purely theoretical discussion,...
by Andrew Herkert | Mar 30, 2021 | Scribology, Visual Storytelling
While it might seem that there’s no such thing as too much information, the truth is that restraint is frequently more valuable (and requires more effort) than total inclusion. We can likely all agree that we’d rather a carefully written page of information than...
by Andrew Herkert | Mar 30, 2021 | Scribology, Visual Storytelling
1. Visuals – Cuphead To master the principle of visuals, your imagery needs to directly reinforce your message, synchronizing not only with your script but with the other imagery in frame, and the work’s overall aesthetic. Cuphead is what happens when a game...
by Andrew Herkert | Jan 27, 2021 | Visual Storytelling
Strong Stories, Vibrant Visuals, and Adaptation Storytelling is pervasive, a true constant in the human experience. At TruScribe, we refer to it as our human coding language. It’s the way that we get messages across quickly and easily, and without the need for charts,...
