by Andrew Herkert | May 25, 2021 | Visual Storytelling
If you work in the financial sector, storytelling might not be the first technique that comes to mind in handling complex, often difficult conversations with clients and associates. You might be more interested in ‘getting down to business,’ and explaining...
by Andrew Herkert | Apr 30, 2021 | Content Trends, Creativity in Business, Visual Storytelling
Creativity has become sufficiently understood and celebrated that, looking back, it’s hard to imagine a time when it was considered unimportant. But pieces like Theodore Levitt’s 1963 article “Creativity is Not Enough,” provide a full-throated opposition to the...
by Andrew Herkert | Apr 18, 2021 | Content Trends, Training & Development, Visual Storytelling
We use visual storytelling for many different business needs, from enhancing marketing initiatives through the sales cycle and beyond. Telling stories through the power of imagery is a great way to strengthen a message and drive engagement in your...
by Andrew Herkert | Apr 6, 2021 | Scribology, Visual Storytelling
There are a lot of ways that whiteboard animation can truly supercharge your audience’s engagement and retention—but there are also a lot of ways that it can miss the mark. Instead of exploring these positives and negatives through purely theoretical discussion,...
by Andrew Herkert | Mar 30, 2021 | Scribology, Visual Storytelling
While it might seem that there’s no such thing as too much information, the truth is that restraint is frequently more valuable (and requires more effort) than total inclusion. We can likely all agree that we’d rather a carefully written page of information than...
by Andrew Herkert | Mar 30, 2021 | Scribology, Visual Storytelling
1. Visuals – Cuphead To master the principle of visuals, your imagery needs to directly reinforce your message, synchronizing not only with your script but with the other imagery in frame, and the work’s overall aesthetic. Cuphead is what happens when a game...
