by Andrew Herkert | Sep 10, 2020 | Visual Storytelling
The idea of “good” visual storytelling can be approached from many angles, from how much it increases viewer engagement through how well the viewer retains the information after viewing the visual narrative. There’s another metric, though, that follows close behind...
by Andrew Herkert | Sep 1, 2020 | Content Marketing, Content Trends, Visual Storytelling
Authenticity, Relevance, and Quality “We’re not really sure what makes some marketers think they don’t need [images]. Maybe they don’t think images are professional”. It’s at this point that Jacinda Santora drops an image into her blog post—a plus-sized...
by Andrew Herkert | Aug 27, 2020 | Content Trends, Internal Communications, Visual Storytelling
It’s rare to hear that a business does not care about their internal communications – and for good reason. If a company’s messaging is indecipherable, contradictory, insincere, or otherwise ineffective, employees can be left confused and frustrated. ...
by Andrew Herkert | Aug 13, 2020 | Content Trends, Sales, Visual Storytelling
Visual storytelling is a straightforward concept. Use visuals to reinforce and strengthen the message of your communications. See higher engagement with that message as well as increased retention. So how can we take this approach and use it for most...
by Andrew Herkert | Jul 23, 2020 | Visual Storytelling
Story isn’t just a pleasant byproduct of our work at TruScribe—it’s a central tenet of our design principles of Scribology. Scribology is a set of principles rooted in science that allow us to create engaging, retainable messages, again and again. So what is it that...
by Andrew Herkert | Jul 15, 2020 | Visual Storytelling
When we see someone perform a seemingly impossible task, we afford something even more valuable than entertainment. We’re given a chance to question what each of us are capable of. Even when we know that an entertainer is doing a trick, and not actually bending the...
