by Andrew Herkert | May 26, 2020 | Whiteboard Video
For ages, thinkers around the world have marveled at the paradox of making simple, straightforward content. Steve Jobs once opined that “Simple can be harder than the complex”. And Blaise Pascal famously opened a letter with “I’m sorry I wrote you such a long letter;...
by Andrew Herkert | May 20, 2020 | Whiteboard Video
Nine times out of ten, collaboration makes a tough project feasible and a good project great. There might be the rare occasion where too much collaboration leads to project slowdown or other hiccups. But overwhelmingly, the best client/production company...
by Andrew Herkert | May 19, 2020 | Whiteboard Video
How do you judge the quality of a whiteboard video? At TruScribe, our criterion is simple. Does the video grab and hold viewers’ attention, and leave them with its message firmly lodged in their memories for later action? We call a video’s attention-getting...
by Andrew Herkert | May 14, 2020 | Visual Storytelling, Whiteboard Video
In Franco Bertoni’s book titled Minimalist Architecture he describes the concept saying it aspires “to strip everything down to its essential quality and achieve simplicity.” Modern minimalist architecture is often characterized with white elements, open spaces, and...
by Andrew Herkert | May 13, 2020 | Whiteboard Video
What do you look for in a whiteboard video company? Don’t worry, that’s 100% rhetorical, and not just because a blog post is a pretty one-way street—it’s also because most people don’t have a ready answer. Even working for a whiteboard company myself, I can...
by Andrew Herkert | May 12, 2020 | Content Trends, Human Resources, Whiteboard Video
It’s hard to overestimate the importance of training in an employee’s effectiveness. Even the most skilled new hire needs an understanding of their employer’s processes, expectations, support tools, culture, and more. Whiteboard video is a hand-drawn form of video. It...
