by Andrew Herkert | May 19, 2020 | Whiteboard Video
How do you judge the quality of a whiteboard video? At TruScribe, our criterion is simple. Does the video grab and hold viewers’ attention, and leave them with its message firmly lodged in their memories for later action? We call a video’s attention-getting...
by Andrew Herkert | May 14, 2020 | Visual Storytelling, Whiteboard Video
In Franco Bertoni’s book titled Minimalist Architecture he describes the concept saying it aspires “to strip everything down to its essential quality and achieve simplicity.” Modern minimalist architecture is often characterized with white elements, open spaces, and...
by Andrew Herkert | May 13, 2020 | Whiteboard Video
What do you look for in a whiteboard video company? Don’t worry, that’s 100% rhetorical, and not just because a blog post is a pretty one-way street—it’s also because most people don’t have a ready answer. Even working for a whiteboard company myself, I can...
by Andrew Herkert | May 12, 2020 | Content Trends, Human Resources, Whiteboard Video
It’s hard to overestimate the importance of training in an employee’s effectiveness. Even the most skilled new hire needs an understanding of their employer’s processes, expectations, support tools, culture, and more. Whiteboard video is a hand-drawn form of video. It...
by Andrew Herkert | Apr 29, 2020 | Scriptwriting, Whiteboard Video
Often, the hardest script to write is one for an unknown audience. You frequently have no way to gauge interests, desires, or demographics. So your video will be something of an educated guess at what your audience wants to see. When writing a business to business...
by Andrew Herkert | Apr 28, 2020 | Scriptwriting, Whiteboard Video
So, you’ve decided to write a whiteboard video. Great call! You’re well on your way to sending your message in a more engaging and retainable way. But before you dive in, take a few moments to think about what makes whiteboard different from other types...
