Blogs
Standing Out with Storytelling in CPG
If you’re in the consumer packaged goods (or CPG) space, you know better than most the unique advantages of challenges of the business. As Shopkick puts it, “Companies that produce or sell CPGs have the advantage of enduring demand, as...
Telling Their Story: Narrative in Finance
If you work in the financial sector, storytelling might not be the first technique that comes to mind in handling complex, often difficult conversations with clients and associates. You might be more interested in ‘getting down to business,’ and explaining...
Explaining Financial Concepts with Video
There are few topics that matter more to people than their finances, and it’s no mystery why. Yet despite the importance of financial security, many of us struggle to understand the intricacies of our finances, and as CNBC reported in 2018, avoid the topic with...
Creativity: Option or Necessity?
Creativity has become sufficiently understood and celebrated that, looking back, it’s hard to imagine a time when it was considered unimportant. But pieces like Theodore Levitt’s 1963 article “Creativity is Not Enough,” provide a full-throated opposition to the...
Using Visual Storytelling for Training
We use visual storytelling for many different business needs, from enhancing marketing initiatives through the sales cycle and beyond. Telling stories through the power of imagery is a great way to strengthen a message and drive engagement in your...
Whiteboard For The Attention Economy
It seems like we’re stuck with ‘the attention economy,’ despite numerous voices calling out the phenomenon as unhealthy and unfortunate. The term, traced to theoretical physicist Michael Goldhaber’s 1997 announcement that the world’s economy was transitioning from a...
Whiteboard Video Hits and Misses: Making the Right Choices for your Message
There are a lot of ways that whiteboard animation can truly supercharge your audience’s engagement and retention—but there are also a lot of ways that it can miss the mark. Instead of exploring these positives and negatives through purely theoretical discussion,...
What You Need (and Only What You Need)
While it might seem that there’s no such thing as too much information, the truth is that restraint is frequently more valuable (and requires more effort) than total inclusion. We can likely all agree that we’d rather a carefully written page of information than...
Playing the Principles Part 2: Examples of Strong Gaming Design Principles
1. Visuals - Cuphead To master the principle of visuals, your imagery needs to directly reinforce your message, synchronizing not only with your script but with the other imagery in frame, and the work’s overall aesthetic. Cuphead is what happens when a game designer...