Blogs
Dune: Visualizing a Changing Universe
Dune is a film that tackles colossal issues, colossally—interplanetary politics, economics, war, religion—and strikingly personal concepts, intimately. Read on to see why this sci-fi phenomenon is taking the world by storm!
Here to Win: Squid Game’s Perfect Design
Squid Game’s hold on audiences worldwide is incredible. Join us as TruScribe looks at the landmark show and analyzes the design principles that have made it a smash hit!
Olympians Biting Medals: How a Visual Transcends its Origins, and then Some
We know that words shift in meaning over time, but what happens to visual storytelling over time? Follow our examination of this Olympian tradition to explore this question, and explore how visuals take on meanings (and change them) over time.
Laughing More at Work
There’s something inherently weird about reading an article that purports to seriously examine humor. I think it’s in the bloodless effort to analyze humor with exacting, almost scientific language. Like this from Universal Class: “Humor events are defined...
What is a Whiteboard Animation Storyboard?
If you’ve ever watched the special features on a DVD or Blu-Ray of a film you enjoyed, you may have been introduced to Hollywood storyboarding. This tends to take the form of a series of single, hand-drawn frames, designed to give the filmmakers an early idea of what...
Meanwhile, Back on Earth
There aren’t a lot of wholly unique takes to have on the space flights of Richard Branson and Jeff Bezos, so I won’t really pretend that I’m creating one here. Typically, responses are somewhere on the spectrum between “Billionaire joyrides are foolish” to “These were...
Marketing Missteps To Avoid This Quarter
Marketing content creators tend to focus on best practices, and zero in on what they can and should do to achieve maximal engagement with their target audiences and produce the best outcomes for their organizations. But even the best marketing efforts can be derailed...
Standing Out with Storytelling in CPG
If you’re in the consumer packaged goods (or CPG) space, you know better than most the unique advantages of challenges of the business. As Shopkick puts it, “Companies that produce or sell CPGs have the advantage of enduring demand, as...
Telling Their Story: Narrative in Finance
If you work in the financial sector, storytelling might not be the first technique that comes to mind in handling complex, often difficult conversations with clients and associates. You might be more interested in ‘getting down to business,’ and explaining...