Blogs
New Logo, Who’s This?
I am very excited to share the new TruScribe logo and tagline and what we hope it conveys. Over the past 8 years we’ve made very few changes to our logo. As a recovering brand designer I felt that at the start of our company, the logo’s primary job was to communicate:...
Are You Using Marketing Video And Animation The Right Way?
It's important to stay up-to-date with new and innovative techniques on how businesses and creators are reaching their audiences. More and more often, internet users are looking for more engaging types of content to hold their attention. This is just one reason why...
Your Video Production Kickoff
Before any video launches, we schedule a kickoff meeting, typically by phone—though we’re always up for visitors—between you, our client, and your TruScribe video producer. It’s interesting to note that many of our clients are initially drawn to TruScribe for our...
Content is King, Promotion is Queen
Ever wonder where modern marketing’s most ubiquitous phrase “Content is King” originated? It was actually a premonition by none other than Bill Gates, who published an article titled Content is King on the Microsoft website back in 1996. He even predicted the meteoric...
A 3 Step Plan for Video Content Marketing Strategy
It’s no secret that video is an essential element in a successful content marketing plan. In fact, 82 percent of all Internet traffic will be video traffic by 2022 (up from 75 percent in 2017). As the mobile-first generation morphs into mobile-only, and as trusted...
3 Common Fears of Scriptwriting
Communication doesn’t always come naturally. We’ve all been there - in that meeting where everyone is supposedly talking about the same topic, but consensus is difficult to find. Or at that event where the speaker talks for half an hour or more but somehow the main...
This Valentine’s Day, We’re Celebrating our Clients
These days, we’re bombarded by countless distractions during every waking hour. It’s easy to get distracted by breaking news alerts. And it’s tempting to spend hours grazing social media sites. But once a year on Valentine’s Day, we have the opportunity to step back...
4 Lessons Learned from this Year’s Super Bowl Ads
Love ‘em or hate ‘em (much like your favorite football team or the rival team you despise) Super Bowl Ads are a perennial barometer of our nation’s collective zeitgeist. Since a single 30-second ad placement can cost five million dollars, you can bet there’s a lot of...
Outgrowing into Something New
We all outgrow…into things. Children outgrow their clothes, teenagers - hugs in front of friends, adults - the home they grew up in, college habits, and so on. At some point, we start growing into things. We grow into our careers, the families we create, lasting...