Blogs
How to Increase Your Website Traffic With Whiteboard Video Scribing
Now that you have created a great new whiteboard video, the next step is to help people find it online. There are many ways to do that, but three of the best channels are YouTube, your website/blog and other social networks. Working together, and using the following...
The Business Benefits of Mobile Video
Updated April 2019 What are the two fastest-growing forms of marketing on the internet? If you were to consult a digital marketing specialist, the answer would unanimously be Mobile and Video. Not only has there been a phenomenal rise in smartphone use over the past...
Why Consider Video Marketing?
Updated April 2019 Anyone and everyone who has a business needs it to have a greater online presence. Several years ago, it was only the large companies that could use videos as a way to market their business because they had the funds to do it. Yet it now possible...
Improve Your SEO With Online Video Marketing
According to Forrester Research, online video marketing is 50 times more likely to receive an organic first-page ranking than traditional text pages. It’s a pretty mind-blowing statistic considering most businesses, small and large, are not utilizing video nearly...
YouTube Favors High View-Through Rates
Starting in 2012, YouTube's algorithm started accounting for the view-through rate of a video as a large determining factor for search position and suggested videos. This shift signaled a move toward rewarding viewer engagement with a video and away from keyword and...
5 Fundamentals of Video Scribing
We really think that as more people see and become interested in video scribing, there are going to be even more techniques added to the list in an attempt to innovate and stand-out. At the end of our first video, Susan Weinschenk Ph.D., quoted Albert Einstein. He...
Whiteboard Animation Marketing Videos by TruScribe are Here! We are Message Bringers
April 2019 Note: This was our very first blog post announcing the formation of TruScribe. What an exciting moment for our company! Whiteboard Animation Marketing Videos by TruScribe are Here! We are Message Bringers This whiteboard video was created for Susan...