Blogs
Pitfalls of Whiteboard Video
We’d never tell you what to do—but we will make recommendations to make sure your video is as strong as it can possibly be. We’ve been doing this a long time, and we’ve learned that certain choices can really lower your final video’s power. Make your best video by reading on!
Whiteboard Character Styles: Which Should You Choose?
What’s your whiteboard video about? The character style you choose should reflect your message, so put some thought into what they’ll look like. Will they be whimsical and exaggerated? Grittily realistic? Or somewhere in between? Read on to hear our recommendations!
Whiteboard Video: A Great First Impression
When you meet a prospective client or business partner, you’ve got only one shot to make a strong first impression. That’s why we’re looking today at the best way to create that positive first impression: whiteboard video. Join us as we explore how!
NFTs and Visual Design: Converts and Concerns
There are countless explainer pieces on NFTs and their utility, but at TruScribe, we’re interested first and foremost in their visual design elements. Are NFTs too novel to be defined, or do they fit patterns of visual design we’ve seen before? Read on for our insights!
Dark Social: Marketing Behind the Scenes
Dark social channels aren’t some kind of sinister plot—they’re the channels that see over 80% of brands’ outbound sharing. It’s time to develop a dark social strategy and take advantage of… the dark side!
Reaching Gen Z with Authentic Marketing
Trying to reach Gen Z? Don’t let the media anxiety get you down—Gen Z has plenty of time for your messaging, if you reach out appropriately. It’s all about authenticity and experience, but what do those terms really mean? Read on to find out!
Taking the Pill Best Colored: Accent Color and Pharma
The medication we take isn’t colored randomly—in fact, it takes meticulous studies of color, the mind, culture, and more to determine the best hue for a med. The same is true when selecting an Accent Color in a whiteboard video… at least we hope! Read on to learn more!
Bespoke Content: It Just Fits Better
From internal communications to customer-facing marketing materials, there’s just no substitute for bespoke content. While it can bring some challenges to entry, a dedicated bespoke content strategy can ensure you reach your audience as effectively as possible.
Brand Storytelling: Failures and Cautionary Tales
Learning from your mistakes is great, but it’s definitely easier to learn from others’ mistakes. Learn with us as we take a look at examples of failed and bad brand storytelling, showing what works and what definitely does not to make sure your brand story is always on point.