by Andrew Herkert | Jun 21, 2022 | Scribology, Visual Storytelling
“Symbols are as old as humans,” Jeremy Miller writes, and anyone who has seen the cave paintings of our ancestors would be hard-pressed to prove him wrong. Symbols and icons are “markers”, immediately comprehensible visuals (and, depending on whose definition...
by Andrew Herkert | May 19, 2022 | Content Marketing, Content Trends, External Communications, Internal Communications, Training & Development, Visual Storytelling
Jason Bennett effectively draws the contrast between bespoke and off-the-shelf content by relating the term to its use in the garment industry. “In clothing terms, bespoke suits fit better than those bought off the rack.” “Take one off the rack and yes, it might fit...
by Andrew Herkert | Nov 12, 2021 | Content Marketing, Content Trends, News, Scribology, Visual Storytelling
The critics need you to know that Dune is big. Jackson Piercy calls it “massive in pure scale and in box office revenue” and Manohla Dargis calls it a “work on a large scale” and extols the “monumentality of [Director Denis] Villeneuve’s world building.” ...
by Andrew Herkert | Nov 2, 2016 | Content Marketing, Content Trends
Is a whitepaper more effective for content marketing than a case study? What’s the best way to target our next blog post? Does your company focus on mobile strategy or web strategy? What kinds of mobile integrations will enhance our product’s adoption rate? Every...
by Andrew Herkert | Aug 31, 2012 | Whiteboard Video
Our video production process consistently delivers high-quality whiteboard videos. If they say a picture is worth a thousand words, just how much information do you think you could convey by pairing hundreds of individual, instructional images with compelling audio...
