by Andrew Herkert | Sep 15, 2020 | Creativity in Business
It’s fair to say that no business could survive without a degree of creativity. The type of ideation that generates new, unconventional products and services has to exist in some capacity for every successful organization. The question, then, must not be about...
by Andrew Herkert | Sep 10, 2020 | Visual Storytelling
The idea of “good” visual storytelling can be approached from many angles, from how much it increases viewer engagement through how well the viewer retains the information after viewing the visual narrative. There’s another metric, though, that follows close behind...
by Andrew Herkert | Sep 2, 2020 | Whiteboard Video
At TruScribe, every part of your whiteboard video is designed to serve and amplify your message. It’s that message—and the script that will articulate it—that often causes the most difficulty in the early stages of whiteboard video production. That’s why...
by Andrew Herkert | Sep 1, 2020 | Content Marketing, Content Trends, Visual Storytelling
Authenticity, Relevance, and Quality “We’re not really sure what makes some marketers think they don’t need [images]. Maybe they don’t think images are professional”. It’s at this point that Jacinda Santora drops an image into her blog post—a plus-sized...
by Andrew Herkert | Aug 27, 2020 | Content Trends, Internal Communications, Visual Storytelling
It’s rare to hear that a business does not care about their internal communications – and for good reason. If a company’s messaging is indecipherable, contradictory, insincere, or otherwise ineffective, employees can be left confused and frustrated. ...
