by Andrew Herkert | Oct 10, 2012 | Content Marketing, Content Trends, Scribology
So, you’ve got a new video for use in disseminating your company’s message online. The narration sounds great and the images are certainly compelling – so why aren’t people engaging with your new content in the way you expected? Enter video analytics. No matter how...
by Andrew Herkert | Oct 8, 2012 | Content Marketing, Content Trends
At TruScribe we understand the frustration of messages trapped in “development hell,” never to see the light of day. While most companies are quickly catching on to the potential that online video holds for attracting and engaging potential customers, the process of...
by Andrew Herkert | Oct 5, 2012 | Content Marketing, Content Trends
Think back to the worst PowerPoint presentation you’ve ever had to sit through. We’re talking about drab slides, poorly-chosen animations and – worst of all – slide after slide of dry, boring bullet points. Remember exactly how it felt to sit and listen to the...
by Andrew Herkert | Oct 1, 2012 | Content Marketing, Content Trends
What are some reasons that your company’s story and message are not heard and retained by your audience? There are many possibilities. Today, we are going to consider the fact that most messages are trapped in mediums (typically text or audio content) that are...
by Andrew Herkert | Sep 14, 2012 | Content Marketing, Content Trends
These days, websites don’t get to just sit around and look pretty! Businesses put up websites because they expect these digital platforms to provide them with some sort of tangible results. Maybe you’re using your website to sell products or maybe you’re employing...
