by Andrew Herkert | Aug 16, 2022 | Content Trends, External Communications, Products and Services, Scribology, Visual Storytelling, Whiteboard Video
In our previous piece on symbols and meaning, I argued that “the logos of modern brands are modern myth-making.” I stand by it, but wish I’d expanded on it a bit more. Logos provide a vital mnemonic and cultural purpose for all brands who use them,...
by Andrew Herkert | Aug 10, 2022 | Content Marketing, Content Trends, External Communications, Products and Services, Sales, Whiteboard Video
We’ve always got our eye on trends in business, and so far, we’ve looked at the predicted trends for 2022 in communications, content marketing, tech, and ethics. Today, we turn our attention to our favorite subject: video. Join us for a look at the top trends in...
by Andrew Herkert | Jul 19, 2022 | Content Trends, Creativity in Business, External Communications, Products and Services
I recently had what might well be the single most modern cinematic moment of my life: I rented The Batman on YouTube, and watched it all three hours of it from my couch. Somewhere in the middle of it all, I realized how distracting and bizarre it was to be...
by Andrew Herkert | Jul 5, 2022 | Content Trends, External Communications, Scriptwriting, Whiteboard Video
Do you love public speaking? Is the first feeling you get after hearing that you’ll be giving a speech best described as “joyful exuberance?” Congratulations! That’s great. Unfortunately, most people feel quite differently. That’s why...
by Andrew Herkert | Jun 30, 2022 | Content Marketing, Content Trends, External Communications
If you’ve been involved in digital marketing in the past several years, you’ve undoubtedly heard a good deal about SEO, or Search Engine Optimization. SEO can be defined as “a set of practices designed to improve the appearance and positioning of web pages in...
by Andrew Herkert | Jun 23, 2022 | Content Trends, External Communications, Internal Communications, Scriptwriting, Whiteboard Video
At TruScribe, we’re often asked if we have a template or tried-and-true, always-successful approach to scriptwriting. The answer is no, and yes: we don’t have a template, but that is part of why our approach to scriptwriting is always successful. Let’s...
