by Andrew Herkert | Nov 30, 2021 | Content Marketing, Content Trends
Content marketing has never lost its appeal—and depending on how you track it, that appeal may go as far back as the 1800’s. We’ve previously discussed the medicine show, a sort of traveling performance/sales pitch, as a solid example of early content...
by Andrew Herkert | Nov 23, 2021 | Content Marketing, Content Trends, External Communications, Human Resources, Internal Communications
If there’s one thing that almost all organizations have shared over the past two years, it seems to be this: business as usual is neither desirable nor viable. As we make progress against COVID-19’s hold on our daily lives (unnervingly slow though it may be),...
by Andrew Herkert | Nov 12, 2021 | Content Marketing, Content Trends, News, Scribology, Visual Storytelling
The critics need you to know that Dune is big. Jackson Piercy calls it “massive in pure scale and in box office revenue” and Manohla Dargis calls it a “work on a large scale” and extols the “monumentality of [Director Denis] Villeneuve’s world building.” ...
by Andrew Herkert | Oct 28, 2021 | Content Marketing, Content Trends, Creativity in Business, News, Scribology, Visual Storytelling
The meteoric success of “Squid Game” is unparalleled in quite a few ways. Netflix is certainly happy with it—“It’s only been out for nine days, and it’s a very good chance it’s going to be our biggest show ever,” NBC quoted the streaming platforms co-CEO Ted...
by Andrew Herkert | Sep 16, 2021 | Content Marketing, Content Trends, Creativity in Business, Sales, Visual Storytelling
In conversation, we regularly use expressions without really knowing their origins. “That’s the ticket,” “put your foot in your mouth,” “bite the bullet”—researching the meanings and origins of these and others can sometimes provide surprising revelations. ...
by Andrew Herkert | Sep 14, 2021 | Content Marketing, Content Trends, Creativity in Business, Sales, Visual Storytelling
There’s something inherently weird about reading an article that purports to seriously examine humor. I think it’s in the bloodless effort to analyze humor with exacting, almost scientific language. Like this from Universal Class: “Humor events are defined...
