by Andrew Herkert | Jul 22, 2020 | Content Marketing, Content Trends
For What Ails You Content marketing is an extremely effective and popular mode of marketing in the modern era. Audiences have, it seems, grown tired of overt salesmanship; simply telling someone that they need your product is often read as heavy-handed and...
by Andrew Herkert | Jul 16, 2020 | Content Marketing, Content Trends, Scribology
How often have you heard someone say, “Well, you’ve got to keep your ads short – after all, people’s attention spans are so short these days!”? Let’s just go ahead and burst that bubble right now! If you’ve bought into this myth in the past, you might be surprised to...
by Andrew Herkert | Jul 13, 2020 | Content Trends, Sales, Whiteboard Video
Looking for a way to shake up your sales cycle? Or, better yet, looking for a way to speed up and shorten your sales cycle? Well, we’ve got the answer you’re waiting for with Scribing as a Sales Solution—TruScribe’s unique content that engages customers...
by Andrew Herkert | Jul 7, 2020 | Content Marketing, Content Trends, Whiteboard Video
With over half of marketing professionals worldwide naming video as the type of content with the best ROI, it’s no surprise that video marketing continues to rise in popularity. People watch more videos than ever before. YouTube is the second most popular search...
by Andrew Herkert | Jul 1, 2020 | Content Trends, Training & Development
Most of us are familiar with the ‘traditional’ model of training. They tend to be in-person sessions with an instructor explaining policy, expectations, and more to a passive audience. Using this instructor-student model makes sense. However, studies show more and...
by Andrew Herkert | Jun 11, 2020 | Content Marketing, Content Trends
What, exactly, is the ‘marketing funnel?’ Essentially, it’s a model that helps us visualize and understand customers’ place on their sales journey with your brand. Traditionally, it has three stages: Awareness, Consideration, and Decision (respectively, the Top,...
