by Andrew Herkert | Oct 1, 2012 | Content Marketing, Content Trends
What are some reasons that your company’s story and message are not heard and retained by your audience? There are many possibilities. Today, we are going to consider the fact that most messages are trapped in mediums (typically text or audio content) that are...
by Andrew Herkert | Sep 14, 2012 | Content Marketing, Content Trends
These days, websites don’t get to just sit around and look pretty! Businesses put up websites because they expect these digital platforms to provide them with some sort of tangible results. Maybe you’re using your website to sell products or maybe you’re employing...
by Andrew Herkert | Sep 7, 2012 | Content Marketing, Content Trends
Whether you’re a small company or a multinational conglomerate, a self-employed professional or a marketing director in charge of hundreds of products, your business brings something special to the world. But unfortunately, unless you can clearly convey that value...
by Andrew Herkert | Sep 4, 2012 | Content Marketing, Content Trends, Whiteboard Video
Online video viewing has increased exponentially over the past decade, and smart businesses are asking themselves what these trends mean for their overall marketing strategies. To answer a few of these questions regarding how current online video viewing trends could...
by Andrew Herkert | Aug 10, 2012 | Content Marketing, Content Trends, Whiteboard Video
If you’re creating whiteboard videos for public consumption, properly optimizing your videos for discovery and prioritization by the search engines using SEO best practices is an absolute must! To understand why this is so important, we first need to look at how the...
by Andrew Herkert | Aug 8, 2012 | Content Marketing, Content Trends, Whiteboard Video
Whenever any new technology enters the market and becomes widely adopted, it’s met with a chorus of questions about whether or not the preceding era’s devices will continue to retain market share. In some situations – as in the case of the ill-fated 8-track tape –...
