by Andrew Herkert | Apr 21, 2022 | Content Trends, External Communications, Internal Communications, Visual Storytelling
What would it mean to tell a story without data? Immediately, we might think of a story that had nothing but emotions, or colors, or some other intangible concept that didn’t seem to merit the term ‘data.’ This definition, however, could use some...
by Andrew Herkert | Apr 19, 2022 | Content Trends, Human Resources, Internal Communications, Training & Development
When we think of employee engagement, we need to forget some of the more common uses of the word. If a song or film is “engaging”, we can reasonably substitute the word for “enjoyable” or “compelling”—a substitution that doesn’t apply to the...
by Andrew Herkert | Apr 14, 2022 | Content Trends, Human Resources, Internal Communications, Training & Development
The values of ongoing, organization-wide learning are well-documented and numerous, but that doesn’t mean that implementing this kind of learning is always easy or straightforward. Thought leaders across the business landscape are identifying common problems and...
by Andrew Herkert | Apr 12, 2022 | Content Trends, Human Resources, Internal Communications, Visual Storytelling
Which is more important to a business—internal communications, or external communications? Obviously, this is more thought experiment than sincere question, but the answer seems to be… neither. Or, maybe, both? However you want to phrase it, if...
by Andrew Herkert | Apr 7, 2022 | Content Trends, External Communications, Products and Services, Sales
Imagine a world where it’s five to six times more expensive to acquire a new customer than to retain an existing one. Now imagine this expense (and effort) increasing dramatically as more and more brands crowd an increasingly competitive market. Imagining...
by Andrew Herkert | Apr 5, 2022 | Content Trends, Creativity in Business, Human Resources, Internal Communications, Training & Development
“The hybrid return-to-work model is top of mind for executives—every client I’ve spoken with has asked me about it,” reports McKinsey & Co. partner Brooke Weddle in SHRM, and her thoughts are echoed throughout the business world. The hybrid model, “in which...
