by Andrew Herkert | Mar 15, 2022 | Content Trends, External Communications, Internal Communications, Scriptwriting, Training & Development, Whiteboard Video
Writing with a partner might conjure anxious visions of disagreements, miscommunications, and the like. Thankfully, these anxieties are unlikely to become reality. Writing, like any creative endeavor, can actually be far easier and more productive with...
by Andrew Herkert | Mar 8, 2022 | Content Trends, External Communications, News, Visual Storytelling
Visual storytelling at the 2022 Winter Olympics in Beijing has had quite a job in front of it. The last few years have been taxing at best and crushing at worst, and political divides have added more difficulty to the Beijing Olympics. So how have promoters...
by Andrew Herkert | Mar 1, 2022 | Content Trends, External Communications, Internal Communications, Scribology, Training & Development, Whiteboard Video
At TruScribe, we’re always excited to talk about the principles of Scribology, our content creation guidelines. They spring from brain science and neuroscientific studies that promote the highest rates of engagement and retention in our videos’ audiences. ...
by Andrew Herkert | Feb 24, 2022 | Content Trends, Creativity in Business, External Communications, Internal Communications, Scribology, Whiteboard Video
Every so often, when I describe my job to someone for the first time, I’ll get a response along the lines of “Whiteboard video? What’s that?” It’s not the kind of question you get in every position (“Auto mechanic? What’s that?” isn’t a common one),...
by Andrew Herkert | Feb 15, 2022 | Content Trends, External Communications, Internal Communications, Scribology, Scriptwriting, Whiteboard Video
When it comes down to it, the most memorable parts of any narrative will almost always be the characters and the message. Plots, or the series of events that we see our characters experience, give us a window into their personality, and give the message a reason...
by Andrew Herkert | Feb 3, 2022 | Content Marketing, Content Trends, External Communications, Internal Communications, Scriptwriting, Whiteboard Video
There are lots of good tips on how to select the best voiceover talent to read your script, and others on how to get the best out of that talent once you’re in session, but today, we’re going to be focusing on the step that comes first: writing your script with...
