by Andrew Herkert | Jun 7, 2021 | Content Trends, Creativity in Business, Sales, Visual Storytelling
If you’re in the consumer packaged goods (or CPG) space, you know better than most the unique advantages of challenges of the business. As Shopkick puts it, “Companies that produce or sell CPGs have the advantage of enduring demand, as...
by Andrew Herkert | Apr 30, 2021 | Content Trends, Creativity in Business, Visual Storytelling
Creativity has become sufficiently understood and celebrated that, looking back, it’s hard to imagine a time when it was considered unimportant. But pieces like Theodore Levitt’s 1963 article “Creativity is Not Enough,” provide a full-throated opposition to the...
by Andrew Herkert | Sep 15, 2020 | Creativity in Business
It’s fair to say that no business could survive without a degree of creativity. The type of ideation that generates new, unconventional products and services has to exist in some capacity for every successful organization. The question, then, must not be about...
by Andrew Herkert | Aug 26, 2020 | Content Trends, Creativity in Business, External Communications, Whiteboard Video
At TruScribe, we’re proud of our passion for communication. It’s what allows us to continually use the principles of Scribology to create engaging, highly retainable content for clients. We call what we do Scribing, and it’s a perfect solution to your...
by Andrew Herkert | Jul 24, 2020 | Content Trends, Creativity in Business, Training & Development
Bridge the Gap Between Process and Innovation When you imagine creative employees, who do you see? If you’re picturing a graphic designer, a copywriter, an architect, or an illustrator, it’s time to expand your horizons. Creativity in the workplace is no...
by Andrew Herkert | Jul 21, 2020 | Creativity in Business
It takes more than creative people to get the most of creativity in your workplace. As you might guess, it takes non-creative people as well. Even then, you’ve only addressed the personnel side of the equation. When we think of maximizing the benefits of...
