by Andrew Herkert | Jun 9, 2022 | Creativity in Business, Visual Storytelling, Whiteboard Video
There aren’t many elements of your whiteboard video that people notice as much as your human characters. That’s partially because the human brain is wired to seek out and focus on human forms, and it’s also because characters are usually the ‘active’ part of the...
by Andrew Herkert | Mar 1, 2022 | Content Trends, External Communications, Internal Communications, Scribology, Training & Development, Whiteboard Video
At TruScribe, we’re always excited to talk about the principles of Scribology, our content creation guidelines. They spring from brain science and neuroscientific studies that promote the highest rates of engagement and retention in our videos’ audiences. ...
by Andrew Herkert | Feb 24, 2022 | Content Trends, Creativity in Business, External Communications, Internal Communications, Scribology, Whiteboard Video
Every so often, when I describe my job to someone for the first time, I’ll get a response along the lines of “Whiteboard video? What’s that?” It’s not the kind of question you get in every position (“Auto mechanic? What’s that?” isn’t a common one),...
by Andrew Herkert | Dec 23, 2021 | Content Trends, External Communications, Whiteboard Video
Good web design doesn’t seem to be the most important element of an organization’s web presence anymore. Well, it could be, in a bad way—if your website looks like a teenager made it, circa 1997, you’re going to be in trouble. But far more frequently, the modern...
by Andrew Herkert | Dec 21, 2021 | Content Marketing, Content Trends, Creativity in Business, External Communications, Internal Communications, Sales, Training & Development, Whiteboard Video
On our blog, we talk a good deal about how to get the most out of your whiteboard animation company, and generally give as much as insight as we can as to the ‘how’ and ‘why’ of the process—what parts of whiteboard maximize engagement, where to focus in development,...
