by Andrew Herkert | Aug 11, 2020 | Scribology
The principle of surprise is a key element of TruScribe’s content creation style. It tells us that experiencing the unexpected has a rather specific effect in the brain. It causes the brain to release the neurotransmitter dopamine, which causes the brain to become,...
by Andrew Herkert | Jul 16, 2020 | Content Marketing, Content Trends, Scribology
How often have you heard someone say, “Well, you’ve got to keep your ads short – after all, people’s attention spans are so short these days!”? Let’s just go ahead and burst that bubble right now! If you’ve bought into this myth in the past, you might be surprised to...
by Andrew Herkert | Jun 30, 2020 | Scribology, Visual Storytelling
Over the past several years, visual storytelling has become more and more popular with marketers and communicators around the world. At TruScribe, we’re excited by the growing enthusiasm for visual storytelling. We employ the strongest visual stories and...
by Andrew Herkert | Jun 10, 2020 | Creativity in Business, Scribology
David Fincher is used to risk. “I am like, ‘If we are not out on the ledge juggling chainsaws, then we are doing ourselves a huge disservice”. From his early days as a production head through his co-founding of Propaganda Films and rising success, Fincher has never...
by Andrew Herkert | Jun 9, 2020 | Scribology
TruScribe’s principles of Scribology that guide our creative content can also be found in pop culture. Certain films provide great insights into the design principles we utilize every day. Here, we’ve compiled single moments from some of the best-reviewed, most...
by Andrew Herkert | Apr 30, 2020 | Scribology
Scribology at the Movies TruScribe’s visual design principles of Scribology (our made-up word), derived through psychological and neuroscientific research, inform our choices on a daily basis. They help us create content that satisfies our clients. And...
