by Andrew Herkert | Jun 10, 2020 | Creativity in Business, Scribology
David Fincher is used to risk. “I am like, ‘If we are not out on the ledge juggling chainsaws, then we are doing ourselves a huge disservice”. From his early days as a production head through his co-founding of Propaganda Films and rising success, Fincher has never...
by Andrew Herkert | Jun 9, 2020 | Scribology
TruScribe’s principles of Scribology that guide our creative content can also be found in pop culture. Certain films provide great insights into the design principles we utilize every day. Here, we’ve compiled single moments from some of the best-reviewed, most...
by Andrew Herkert | Apr 30, 2020 | Scribology
Scribology at the Movies TruScribe’s visual design principles of Scribology (our made-up word), derived through psychological and neuroscientific research, inform our choices on a daily basis. They help us create content that satisfies our clients. And...
by Andrew Herkert | Mar 3, 2020 | Scribology, Whiteboard Video
At TruScribe, we’re proud to say that we’ve got the best of both worlds, in personnel and in principle to consistently create the best whiteboard animation videos. Our team is made up of hardworking, experienced professionals. Our production is steered by guidelines...
by Andrew Herkert | Jan 30, 2020 | Scribology, Visual Storytelling
Retention Comes through the Eye of the Beholder Understanding how we remember information is key to getting your message to stick. There’s an interesting test, often conducted in film school, of a director’s visual storytelling prowess. Watch part of the movie (or all...
by Andrew Herkert | Jun 28, 2019 | Scribology
You Must Remember This Better retention of information and ideas isn’t just a must for an educated workforce, it ensures higher productivity and fortifies a company’s bottom line. In order to inspire action or change, your message needs to be remembered and retold....
