by Andrew Herkert | Apr 30, 2020 | Scribology
Scribology at the Movies TruScribe’s visual design principles of Scribology (our made-up word), derived through psychological and neuroscientific research, inform our choices on a daily basis. They help us create content that satisfies our clients. And...
by Andrew Herkert | Mar 3, 2020 | Scribology, Whiteboard Video
At TruScribe, we’re proud to say that we’ve got the best of both worlds, in personnel and in principle to consistently create the best whiteboard animation videos. Our team is made up of hardworking, experienced professionals. Our production is steered by guidelines...
by Andrew Herkert | Jan 30, 2020 | Scribology, Visual Storytelling
Retention Comes through the Eye of the Beholder Understanding how we remember information is key to getting your message to stick. There’s an interesting test, often conducted in film school, of a director’s visual storytelling prowess. Watch part of the movie (or all...
by Andrew Herkert | Jun 28, 2019 | Scribology
You Must Remember This Better retention of information and ideas isn’t just a must for an educated workforce, it ensures higher productivity and fortifies a company’s bottom line. In order to inspire action or change, your message needs to be remembered and retold....
by Andrew Herkert | Jun 20, 2019 | Scribology
Scientific Principles You Can Leverage to Maximize Attention Spans Since the advent of the Internet, and especially as we’ve watched the meteoric rise of attention-grabbing pop-up ads, autoplay videos, and web banners, a common misperception has spread nearly as...
by Andrew Herkert | May 4, 2019 | Scribology
Scribology is Science + Art Creating great content doesn’t only mean great art. When TruScribe started creating whiteboard animation videos in 2011 we knew we wanted to create more than just fun videos. We looked to science to figure out what would make our...
