by Andrew Herkert | Feb 15, 2021 | Scribology
New art forms usually experience a degree of dismissal in their early days. The example that comes quickest to mind is the television, which some still argue does not constitute an artistic medium. Critics writing during television’s early days called it a...
by Andrew Herkert | Dec 9, 2020 | Scribology
Let’s be honest: whether DC or Marvel, brand new or famous for decades, superheroes have been a pop-cultural juggernaut for a very long time. Whether we want to trace the popularity of superheroes to their comic book origins, point to early superhero movies that...
by Andrew Herkert | Aug 11, 2020 | Scribology
The principle of surprise is a key element of TruScribe’s content creation style. It tells us that experiencing the unexpected has a rather specific effect in the brain. It causes the brain to release the neurotransmitter dopamine, which causes the brain to become,...
by Andrew Herkert | Jul 16, 2020 | Content Marketing, Content Trends, Scribology
How often have you heard someone say, “Well, you’ve got to keep your ads short – after all, people’s attention spans are so short these days!”? Let’s just go ahead and burst that bubble right now! If you’ve bought into this myth in the past, you might be surprised to...
by Andrew Herkert | Jun 30, 2020 | Scribology, Visual Storytelling
Over the past several years, visual storytelling has become more and more popular with marketers and communicators around the world. At TruScribe, we’re excited by the growing enthusiasm for visual storytelling. We employ the strongest visual stories and...
by Andrew Herkert | Jun 10, 2020 | Creativity in Business, Scribology
David Fincher is used to risk. “I am like, ‘If we are not out on the ledge juggling chainsaws, then we are doing ourselves a huge disservice”. From his early days as a production head through his co-founding of Propaganda Films and rising success, Fincher has never...
