by Andrew Herkert | Jun 16, 2022 | Content Trends, External Communications, Scribology, Whiteboard Video
Typically translated as “unified whole” despite being closer to “form” or “shape” in the original German, Gestalt psychology refers to the tendency to “perceive entire patterns or configurations, not merely individual components.” Developed in the 1920’s and...
by Andrew Herkert | Jun 14, 2022 | Content Trends, External Communications, Scribology, Visual Storytelling, Whiteboard Video
We’re commonly conditioned to think that the best approach is the full-court press. We think bigger and louder content and imagery will bring us the most engagement and the best response. If we look at cinema, it’s understandable that we’ve developed this...
by Andrew Herkert | Jun 9, 2022 | Creativity in Business, Visual Storytelling, Whiteboard Video
There aren’t many elements of your whiteboard video that people notice as much as your human characters. That’s partially because the human brain is wired to seek out and focus on human forms, and it’s also because characters are usually the ‘active’ part of the...
by Andrew Herkert | Jun 7, 2022 | Content Trends, Creativity in Business, External Communications, Products and Services, Sales, Whiteboard Video
How many first impressions do you get in marketing initiatives? If you answered one, congratulations! You’ve made a great first impression! Of course, you’re not reading this because you’re worried about what I think of you—you’re thinking about...
by Andrew Herkert | May 24, 2022 | Content Trends, External Communications, Products and Services, Scribology, Visual Storytelling, Whiteboard Video
While we’ve written extensively on our Scribology principles, and placed deserved emphasis on Accent Color, it’s always fascinating to see those principles taken into practice in other industries. 2021 was one of the most visible for pharmaceutical companies in...
by Andrew Herkert | May 12, 2022 | Content Marketing, Content Trends, External Communications, Products and Services, Sales, Video Software, Whiteboard Video
The value of trade shows isn’t reserved for those exhibiting a booth – vendor attendance involves far more than a powerful add to one’s marketing mix. As event marketers and event industry leaders can attest, trade shows provide great opportunities...
