Blogs
Video Scribing – Perfect Content for Mobile Marketing
Updated April 2019 It isn’t just “kids these days” that have their noses buried in their mobile devices. Smartphone penetration around the world has never been higher, which has resulted in the tremendous growth of video content as an effective mobile marketing...
Why Visual Storytelling Works for B2B Marketing
Admit it – you’re over being forced to sit through boring PowerPoint pitches, given by drab salespeople in stifling conference rooms. The real problem is that it isn’t just you that feels this way! Your prospective customers are just as burned out on these traditional...
Video Scribing Success Story: Spartan Race
Many of us face difficult obstacles every day that we have to overcome. But do yours challenge you mentally and physically? After working with Spartan Race, we have a new definition of what an obstacle actually entails. Are you Spartan tough? Voted the best obstacle...
Video Scribing Success Story: British Airline Pilots Association
TruScribe provides a unique way of spreading your message, whether it’s to an audience as small as your start-up business or as big as an entire nation. British Airline Pilots Association (BALPA) utilized TruScribe’s video scribing in 2012 to educate about a UK...
How to Increase Your Website Traffic With Whiteboard Video Scribing
Now that you have created a great new whiteboard video, the next step is to help people find it online. There are many ways to do that, but three of the best channels are YouTube, your website/blog and other social networks. Working together, and using the following...
The Business Benefits of Mobile Video
Updated April 2019 What are the two fastest-growing forms of marketing on the internet? If you were to consult a digital marketing specialist, the answer would unanimously be Mobile and Video. Not only has there been a phenomenal rise in smartphone use over the past...
Why Consider Video Marketing?
Updated April 2019 Anyone and everyone who has a business needs it to have a greater online presence. Several years ago, it was only the large companies that could use videos as a way to market their business because they had the funds to do it. Yet it now possible...
Improve Your SEO With Online Video Marketing
According to Forrester Research, online video marketing is 50 times more likely to receive an organic first-page ranking than traditional text pages. It’s a pretty mind-blowing statistic considering most businesses, small and large, are not utilizing video nearly...
YouTube Favors High View-Through Rates
Starting in 2012, YouTube's algorithm started accounting for the view-through rate of a video as a large determining factor for search position and suggested videos. This shift signaled a move toward rewarding viewer engagement with a video and away from keyword and...