by Andrew Herkert | Aug 13, 2020 | Content Trends, Sales, Visual Storytelling
Visual storytelling is a straightforward concept. Use visuals to reinforce and strengthen the message of your communications. See higher engagement with that message as well as increased retention. So how can we take this approach and use it for most...
by Andrew Herkert | Jul 31, 2020 | Content Marketing, Content Trends
Good marketing relies on solid strategy. And solid marketing strategy always includes video. Over the past 5 years, video marketing has skyrocketed in popularity- 92% of marketers called video a key component of their marketing strategy for 2020, compared to 78% in...
by Andrew Herkert | Jul 30, 2020 | Content Marketing, Content Trends
The world of business writing is abuzz with pro-video articles, and it should be. Video matters more to more people than it ever has. And if your business is resolutely anti-video, it isn’t doing itself many favors. Video marketing, though, isn’t a risk-free...
by Andrew Herkert | Jul 29, 2020 | Content Trends, Training & Development
There’s a line from The X-Files that sums up how to approach different genres, formats, and modes of presentation. Scully, upon hearing that purple rain was witnessed at a crime scene, asks Mulder if she’s heard him right. “Yeah,” he replies. “Great album. Deeply...
by Andrew Herkert | Jul 28, 2020 | Content Marketing, Content Trends, Sales
For some time now, video has been a dominant force in content consumption. By 2021, video is poised to make up 80% of web traffic. It’s a great opportunity to get eyes on your brand, and raise interest through a successful (or even viral) video. Yet,...
by Andrew Herkert | Jul 24, 2020 | Content Trends, Creativity in Business, Training & Development
Bridge the Gap Between Process and Innovation When you imagine creative employees, who do you see? If you’re picturing a graphic designer, a copywriter, an architect, or an illustrator, it’s time to expand your horizons. Creativity in the workplace is no...
