by Andrew Herkert | Jul 28, 2020 | Content Marketing, Content Trends, Sales
For some time now, video has been a dominant force in content consumption. By 2021, video is poised to make up 80% of web traffic. It’s a great opportunity to get eyes on your brand, and raise interest through a successful (or even viral) video. Yet,...
by Andrew Herkert | Jul 24, 2020 | Content Trends, Creativity in Business, Training & Development
Bridge the Gap Between Process and Innovation When you imagine creative employees, who do you see? If you’re picturing a graphic designer, a copywriter, an architect, or an illustrator, it’s time to expand your horizons. Creativity in the workplace is no...
by Andrew Herkert | Jul 22, 2020 | Content Marketing, Content Trends
For What Ails You Content marketing is an extremely effective and popular mode of marketing in the modern era. Audiences have, it seems, grown tired of overt salesmanship; simply telling someone that they need your product is often read as heavy-handed and...
by Andrew Herkert | Jul 16, 2020 | Content Marketing, Content Trends, Scribology
How often have you heard someone say, “Well, you’ve got to keep your ads short – after all, people’s attention spans are so short these days!”? Let’s just go ahead and burst that bubble right now! If you’ve bought into this myth in the past, you might be surprised to...
by Andrew Herkert | Jul 13, 2020 | Content Trends, Sales, Whiteboard Video
Looking for a way to shake up your sales cycle? Or, better yet, looking for a way to speed up and shorten your sales cycle? Well, we’ve got the answer you’re waiting for with Scribing as a Sales Solution—TruScribe’s unique content that engages customers...
by Andrew Herkert | Jul 7, 2020 | Content Marketing, Content Trends, Whiteboard Video
With over half of marketing professionals worldwide naming video as the type of content with the best ROI, it’s no surprise that video marketing continues to rise in popularity. People watch more videos than ever before. YouTube is the second most popular search...
