Blogs
Learn About the TruScribe Experience
At TruScribe we understand the frustration of messages trapped in “development hell,” never to see the light of day. While most companies are quickly catching on to the potential that online video holds for attracting and engaging potential customers, the process of...
How to Keep Your Audience’s Attention
Think back to the worst PowerPoint presentation you’ve ever had to sit through. We're talking about drab slides, poorly-chosen animations and – worst of all – slide after slide of dry, boring bullet points. Remember exactly how it felt to sit and listen to the...
Text and Audio Alone Don’t Keep Your Audience’s Attention
What are some reasons that your company's story and message are not heard and retained by your audience? There are many possibilities. Today, we are going to consider the fact that most messages are trapped in mediums (typically text or audio content) that are harder...
Using a Whiteboard Video to Improve Website Conversions
These days, websites don’t get to just sit around and look pretty! Businesses put up websites because they expect these digital platforms to provide them with some sort of tangible results. Maybe you’re using your website to sell products or maybe you’re employing...
Integrating Whiteboard Scribing Videos into Powerpoint Presentations
We’ve discussed the potential that whiteboard scribing videos hold in terms of educating and persuading consumers to purchase your products or services several times already on this blog – but don’t think that’s the only place they have value! In fact, whiteboard...
Scribe Videos for Sales
Whether you’re a small company or a multinational conglomerate, a self-employed professional or a marketing director in charge of hundreds of products, your business brings something special to the world. But unfortunately, unless you can clearly convey that value...
Understanding Online Video Viewing Habits
Online video viewing has increased exponentially over the past decade, and smart businesses are asking themselves what these trends mean for their overall marketing strategies. To answer a few of these questions regarding how current online video viewing trends could...
TruScribe’s Video Production Process
Our video production process consistently delivers high-quality whiteboard videos. If they say a picture is worth a thousand words, just how much information do you think you could convey by pairing hundreds of individual, instructional images with compelling audio...
What Makes Storytelling So Engaging?
There is great power in stories. Whether you’re using carefully constructed tales to sell, to inform or to achieve some other purpose, there’s no doubt in our minds that presenting information through storytelling is one of the most effective ways out there to ensure...