Blogs
How to Make Your Message Heard
We’ve all seen it: A friend, family member or colleague has a genius startup idea for a product, service or cause, but the idea falters before ever making an impact. Why? Your connection failed to reach his target audiences in a compelling, memorable manner. To...
TruScribe Illustrates Fiscal Cliff with WSJ Live
In 2012, we collaborated with the Wall Street Journal (WSJ) to explain the fiscal cliff. The video is featured on Wall Street Journal (WSJ) Live and combines TruScribe whiteboard animation with scenic video and expert interviews. It’s narrated and fronted by David...
Video Scribing Success Story: EZLaw
Nobody wants to worry about legal issues and finding the right attorney. But there are times when it’s a necessary part of life. And it’s during those periods that you need the easiest and most cost-effective way to obtain legal advice. Back in 2012, we teamed up...
How to Select the Best Whiteboard Animation Voiceover Talent
When you are creating a whiteboard animation video to promote a product or teach a demonstration, finding the right voiceover talent is critical. In fact, research shows that using the right voice can cause a 35% increase in conversion. Are you wondering how to find...
Top 3 Video Marketing Call To Action Ideas
You've developed the most compelling content about your company for an online video and you're almost ready to launch it into the webisphere. You have a great story, it addresses the pain that your audience is experiencing, and it makes you look great! It ends with...
The Importance of Video Analytics
So, you’ve got a new video for use in disseminating your company’s message online. The narration sounds great and the images are certainly compelling – so why aren’t people engaging with your new content in the way you expected? Enter video analytics. No matter how...
Learn About the TruScribe Experience
At TruScribe we understand the frustration of messages trapped in “development hell,” never to see the light of day. While most companies are quickly catching on to the potential that online video holds for attracting and engaging potential customers, the process of...
How to Keep Your Audience’s Attention
Think back to the worst PowerPoint presentation you’ve ever had to sit through. We're talking about drab slides, poorly-chosen animations and – worst of all – slide after slide of dry, boring bullet points. Remember exactly how it felt to sit and listen to the...
Text and Audio Alone Don’t Keep Your Audience’s Attention
What are some reasons that your company's story and message are not heard and retained by your audience? There are many possibilities. Today, we are going to consider the fact that most messages are trapped in mediums (typically text or audio content) that are harder...