Blogs
Improving Sales with Visual Storytelling
Through emotion, visual confections, the right visuals, and a good story, you’ll see more engagement with your brand and higher sales numbers.
Inspired to Draw, Inspired to Watch Because of Dopamine
The principle of surprise is a key element of TruScribe’s content creation style. It tells us that experiencing the unexpected has a rather specific effect in the brain. It causes the brain to release the neurotransmitter dopamine, which causes the brain to become,...
Your Whiteboard Video Production Team
The whiteboard video process is collaborative. Let’s take a look at the different roles and abilities that go into great whiteboard video.
Your Video Marketing FAQ: Top 5 Questions Answered
We’ve got the answers to 5 commonly asked questions about video marketing – answers that will help guide you along your video journey.
5 Common Marketing Video Mistakes (And How to Avoid Them)
Let’s take a look at 5 common video marketing mistakes and the ways that these challenges can be overcome.
How to Say It: Content Types in Training and Development
There’s no silver bullet when it comes to training content but content type matters for engagement, retention rates, reusability, and budget, among others.
Generating Leads with Video Marketing
Video marketing isn’t just about views, though those are crucial—it’s about next steps and in using it to generate leads. Purposeful content creation works.
Training Creativity
How do you incorporate creativity into training? It is possible to teach creativity and incorporate it into nearly all facets of training and development.
Why are Stories so Engaging?
At TruScribe, we’re big on the power of stories. There are a number of factors that help explain why stories are so engaging.