Whiteboard Explainers
Hand-drawn whiteboard explainer videos that clarify complex offers, build buyer understanding, and help sales teams communicate memorable value without overwhelming prospects.
Turn complex offers into clear, memorable sales stories with animated marketing videos built to educate prospects, support sales teams, and drive confident action. TruScribe combines hand-drawn whiteboard animation, neuroscience-backed Scribology, strategic scripting, narration, and production expertise to help B2B brands explain value faster, improve retention, and create assets that work across campaigns, presentations, trade shows, and sales enablement.

Strategic animated video services for clearer marketing, stronger sales enablement, and more memorable B2B communication.
Hand-drawn whiteboard explainer videos that clarify complex offers, build buyer understanding, and help sales teams communicate memorable value without overwhelming prospects.
Scriptwriting and script refinement for sales videos, using your drafts, outlines, presentations, or conversations to create clear, visual, voiceover-ready messaging.
Fast, eye-catching 30-second videos for exhibitor booths, pre-show teasers, and post-show follow-up campaigns that capture attention and start sales conversations.
Professional narration, subtitles, closed captions, sound design, and multilingual localization to make animated sales content accessible and effective for global audiences.
Hybrid video production combining web-recorded interviews, live footage, editing, and TruScribe illustration to create compelling marketing and sales enablement assets.
Custom hand-drawn illustrations for campaign visuals, presentation slides, and sales support tools that replace stock imagery with memorable branded communication.

TruScribe starts by clarifying your audience, offer, sales context, and desired action. The team identifies what prospects must understand, what objections need resolving, and how animation can simplify the message without competing with your sales team.
Explore how leading organizations use TruScribe videos to clarify messages and improve audience understanding.
TruScribe combines strategy, illustration, and production experience to clarify the messages that matter most.
Proprietary neuroscience-backed method helps audiences understand complex sales messages faster and remember them longer.
Over 5,000 projects delivered for more than 1,000 B2B clients worldwide.
Trusted by Walmart, Merck, Medtronic, Siemens, Fidelity, HPE, UKG, and Baxter.
Money-back guarantee available if your video does not achieve at least 200% ROI.
Meet the leaders behind TruScribe’s visual storytelling.

Co-Founder | CEO
Andrew 'AJ' Herkert is the Co-Founder and CEO of TruScribe, the pioneering whiteboard animation studio he helped establish in 2010. With over 15 years of leadership in the B2B visual communications space, AJ has been instrumental in growing TruScribe into a trusted partner for Fortune 500 companies and organizations worldwide. Under his guidance, TruScribe has delivered more than 5,000 projects and accumulated over 100 million video views. AJ is passionate about leveraging neuroscience-backed storytelling to help businesses simplify complex ideas and drive measurable results. His commitment to innovation and client success has made TruScribe the leading provider of whiteboard video solutions for industries ranging from healthcare and financial services to technology and manufacturing.

Chief Operating Officer
James Herkert serves as Chief Operating Officer at TruScribe, the family-owned and operated whiteboard video studio founded in 2010. In his role, James oversees the day-to-day operations that enable TruScribe to deliver more than 500 high-quality whiteboard animation videos annually to B2B clients across the globe. His operational expertise ensures that each project — from Fortune 500 training programs to complex sales enablement campaigns — is executed with precision, consistency, and measurable impact. James is dedicated to maintaining TruScribe's reputation for excellence, upholding the company's client-first values, and supporting the proprietary Scribology process that sets TruScribe apart in the whiteboard animation industry. His work helps clients in healthcare, technology, finance, and beyond achieve clarity in their most critical communications.

CEO & President, Co-Founder
Jim Herkert is the CEO, President, and Co-Founder of TruScribe, the family-run whiteboard video studio he co-founded in 2010. With a decade and a half of experience in B2B visual communications, Jim has led the company to become pioneers of the original whiteboard video format for corporate communications. He has overseen the delivery of over 5,000 projects for more than 1,000 clients worldwide, including globally recognized organizations such as Microsoft, NASA, Google, and Walmart. Jim's vision — to make communication more effective by expanding how the world understands and retains ideas — drives TruScribe's proprietary Scribology method, rooted in neuroscience and cognitive science. His leadership reflects a deep commitment to client outcomes and transformative storytelling.
Animated sales videos use illustration, motion, narration, and structured storytelling to explain an offer visually. TruScribe’s whiteboard format reveals ideas in sequence, helping viewers follow the logic of a product, service, or campaign message. This makes animated sales videos especially useful for B2B teams selling complex solutions, technical products, healthcare services, financial offerings, or multi-step processes.
Connect with TruScribe to discuss your video goals.
Recognizes effective training communication and visual clarity.
Proven longevity in whiteboard video production.
Trusted delivery across complex B2B communication projects.
Share your goals, audience, message, and campaign use case. TruScribe will help shape the right animated sales video strategy and next steps.
For immediate assistance, feel free to give us a direct call at (888) 648-4944. You can also send us a quick email at getscribing@truscribe.com.
For immediate assistance, feel free to give us a direct call at (888) 648-4944. You can also send us a quick email at getscribing@truscribe.com.