Strategy & Ideas
Build a communication strategy that aligns the production with audience needs, business goals, and the measurable outcomes your team wants the live experience to achieve.
Bring clarity, polish, and measurable impact to your real-time communications with Live Video Production Services built for B2B teams. TruScribe combines strategy, scripting, production, editing, and neuroscience-backed storytelling to help leaders explain complex ideas, engage distributed audiences, and turn meetings, launches, trainings, and events into memorable video experiences that people understand and retain.

Strategic planning, scripting, visuals, production, editing, and accessibility support for clearer live video experiences.
Build a communication strategy that aligns the production with audience needs, business goals, and the measurable outcomes your team wants the live experience to achieve.
Turn complex concepts into clear, engaging scripts, talking points, and presenter messaging that improve pacing, comprehension, and confidence during the live production.
Create high-quality video content through web-recorded interviews, on-location filming, production support, and professional editing for polished live or hybrid experiences.
Adapt live and recorded video assets for broader audiences with translation, narration, subtitles, closed captions, and accessibility-focused support.
Design custom visuals, presentation assets, and supporting graphics that simplify complex information and strengthen the clarity of your live production.
Create custom visual content and interactive experiences that attract event attendees, communicate key messages, and increase engagement during trade shows or exhibitions.

We begin by clarifying your business objective, audience, key message, and desired action. This ensures the live production is built around understanding, not just broadcast logistics, and gives every creative decision a clear purpose.
See how organizations use clearer video communication to improve understanding, engagement, and business outcomes.
TruScribe combines strategic clarity, visual storytelling, and measurable communication outcomes.
Proprietary Scribology uses neuroscience and cognitive science to improve attention, understanding, and retention.
Trusted by over 1,000 B2B clients, including Fortune 500 brands and global organizations.
More than 5,000 projects delivered since 2010, with over 500 videos produced annually.
Money-back guarantee if clients do not receive at least a 200% return on investment.
Experienced leaders in B2B visual communication and video strategy.

Co-Founder | CEO
Andrew 'AJ' Herkert is the Co-Founder and CEO of TruScribe, the pioneering whiteboard animation studio he helped establish in 2010. With over 15 years of leadership in the B2B visual communications space, AJ has been instrumental in growing TruScribe into a trusted partner for Fortune 500 companies and organizations worldwide. Under his guidance, TruScribe has delivered more than 5,000 projects and accumulated over 100 million video views. AJ is passionate about leveraging neuroscience-backed storytelling to help businesses simplify complex ideas and drive measurable results. His commitment to innovation and client success has made TruScribe the leading provider of whiteboard video solutions for industries ranging from healthcare and financial services to technology and manufacturing.

Chief Operating Officer
James Herkert serves as Chief Operating Officer at TruScribe, the family-owned and operated whiteboard video studio founded in 2010. In his role, James oversees the day-to-day operations that enable TruScribe to deliver more than 500 high-quality whiteboard animation videos annually to B2B clients across the globe. His operational expertise ensures that each project — from Fortune 500 training programs to complex sales enablement campaigns — is executed with precision, consistency, and measurable impact. James is dedicated to maintaining TruScribe's reputation for excellence, upholding the company's client-first values, and supporting the proprietary Scribology process that sets TruScribe apart in the whiteboard animation industry. His work helps clients in healthcare, technology, finance, and beyond achieve clarity in their most critical communications.

CEO & President, Co-Founder
Jim Herkert is the CEO, President, and Co-Founder of TruScribe, the family-run whiteboard video studio he co-founded in 2010. With a decade and a half of experience in B2B visual communications, Jim has led the company to become pioneers of the original whiteboard video format for corporate communications. He has overseen the delivery of over 5,000 projects for more than 1,000 clients worldwide, including globally recognized organizations such as Microsoft, NASA, Google, and Walmart. Jim's vision — to make communication more effective by expanding how the world understands and retains ideas — drives TruScribe's proprietary Scribology method, rooted in neuroscience and cognitive science. His leadership reflects a deep commitment to client outcomes and transformative storytelling.
Live productions are real-time video experiences created for an audience as the event happens. They can include executive broadcasts, virtual meetings, product launches, training sessions, conference segments, interviews, and hybrid event content. A strong live production combines planning, scripting, visuals, camera work, audio, switching, and post-event assets so the message feels polished and easy to follow.
Share your questions and get guidance from our video strategy team.
Recognizes excellence in training communication and clarity.
Established visual communications studio founded in 2010.
Proven delivery for global B2B organizations.
Tell us about your live production goals, audience, timeline, and key message. Our team will help shape the right strategy, format, and production plan.
For immediate assistance, feel free to give us a direct call at (888) 648-4944. You can also send us a quick email at getscribing@truscribe.com.
For immediate assistance, feel free to give us a direct call at (888) 648-4944. You can also send us a quick email at getscribing@truscribe.com.