Visual Strategy
Develop communication strategies and creative ideas that align stakeholders, clarify objectives, and guide the right visual approach for learning, marketing, change, or sales enablement initiatives.
Bring clarity to complex ideas with TruScribe’s Professional Illustration Agency Services. Since 2010, our neuroscience-backed Scribology method has helped B2B teams transform dense information into memorable hand-drawn visuals, whiteboard explainers, presentations, and campaigns. From strategy and scripting to illustration and production, we create assets that improve comprehension, engagement, and retention.

Strategic illustration, scripting, whiteboard video, and visual communication services for complex B2B messages.
Develop communication strategies and creative ideas that align stakeholders, clarify objectives, and guide the right visual approach for learning, marketing, change, or sales enablement initiatives.
Create scripts and messaging frameworks that make complex information more engaging, concise, and understandable before illustration or production begins.
Design custom visuals, presentation graphics, and marketing assets that simplify information, strengthen communication, and support memorable audience experiences.
Produce hand-drawn whiteboard videos that reveal ideas in sequence, capture attention, and improve comprehension and retention for complex B2B topics.
Create high-quality videos with web-recorded interviews, on-location filming, professional editing, and visual storytelling built around clear business communication goals.
Build personalized video campaigns using dynamic content and automation to tailor messages, deepen customer connections, and increase engagement at scale.

We begin by clarifying your audience, message, business goal, and desired action. TruScribe helps identify what must be understood, what can be simplified, and how visuals can reduce friction in learning, marketing, or sales conversations.
See how clear visuals help organizations improve learning, engagement, understanding, and message retention.
TruScribe combines strategic thinking, custom illustration, and measurable communication principles.
Scribology applies neuroscience and cognitive science to guide attention and improve retention.
More than 5,000 projects delivered for B2B teams with complex communication needs.
Trusted by over 1,000 clients, including Microsoft, NASA, Google, Walmart, and Merck.
A family-run studio committed to clarity, client outcomes, and measurable communication impact.
Experienced leaders behind neuroscience-backed visual communication.

Co-Founder | CEO
Andrew 'AJ' Herkert is the Co-Founder and CEO of TruScribe, the pioneering whiteboard animation studio he helped establish in 2010. With over 15 years of leadership in the B2B visual communications space, AJ has been instrumental in growing TruScribe into a trusted partner for Fortune 500 companies and organizations worldwide. Under his guidance, TruScribe has delivered more than 5,000 projects and accumulated over 100 million video views. AJ is passionate about leveraging neuroscience-backed storytelling to help businesses simplify complex ideas and drive measurable results. His commitment to innovation and client success has made TruScribe the leading provider of whiteboard video solutions for industries ranging from healthcare and financial services to technology and manufacturing.

Chief Operating Officer
James Herkert serves as Chief Operating Officer at TruScribe, the family-owned and operated whiteboard video studio founded in 2010. In his role, James oversees the day-to-day operations that enable TruScribe to deliver more than 500 high-quality whiteboard animation videos annually to B2B clients across the globe. His operational expertise ensures that each project — from Fortune 500 training programs to complex sales enablement campaigns — is executed with precision, consistency, and measurable impact. James is dedicated to maintaining TruScribe's reputation for excellence, upholding the company's client-first values, and supporting the proprietary Scribology process that sets TruScribe apart in the whiteboard animation industry. His work helps clients in healthcare, technology, finance, and beyond achieve clarity in their most critical communications.

CEO & President, Co-Founder
Jim Herkert is the CEO, President, and Co-Founder of TruScribe, the family-run whiteboard video studio he co-founded in 2010. With a decade and a half of experience in B2B visual communications, Jim has led the company to become pioneers of the original whiteboard video format for corporate communications. He has overseen the delivery of over 5,000 projects for more than 1,000 clients worldwide, including globally recognized organizations such as Microsoft, NASA, Google, and Walmart. Jim's vision — to make communication more effective by expanding how the world understands and retains ideas — drives TruScribe's proprietary Scribology method, rooted in neuroscience and cognitive science. His leadership reflects a deep commitment to client outcomes and transformative storytelling.
A professional illustration agency creates custom visuals that communicate ideas, explain processes, support campaigns, and improve audience understanding. TruScribe specializes in B2B visual communication, including whiteboard videos, illustrated presentations, marketing assets, training visuals, and storyboard-driven content. The goal is not just attractive artwork, but strategic visuals that make complex messages easier to follow, remember, and act on.
Connect with our team for clear answers and project guidance.
Recognizes excellence in information security training communication.
Proven longevity in B2B visual communications.
Demonstrated experience across thousands of client projects.
Tell us about your message, audience, goals, and timeline. TruScribe will help identify the right illustration, scripting, and production approach for measurable communication impact.
For immediate assistance, feel free to give us a direct call at (888) 648-4944. You can also send us a quick email at getscribing@truscribe.com.
For immediate assistance, feel free to give us a direct call at (888) 648-4944. You can also send us a quick email at getscribing@truscribe.com.