Strategy & Ideas
Develop communication and learning strategies that align stakeholders, clarify priorities, and guide the right video format for training, marketing, sales enablement, or organizational change.
Turn complex ideas into polished, persuasive videos that help audiences understand, remember, and act. TruScribe combines strategy, scripting, production, editing, accessibility, and neuroscience-backed storytelling to create video content for training, marketing, sales enablement, and organizational change. From recorded interviews to whiteboard explainers, every project is built for clarity and measurable business impact.

End-to-end video strategy, scripting, production, localization, and visual storytelling for clearer business communication.
Develop communication and learning strategies that align stakeholders, clarify priorities, and guide the right video format for training, marketing, sales enablement, or organizational change.
Create focused, compelling scripts that simplify complex ideas, support strong pacing, and make business-critical messages easier for audiences to understand, remember, and share.
Produce polished business videos through web-recorded interviews, on-location filming, editing, narration, and post-production tailored to your audience and communication goals.
Design personalized video campaigns using dynamic content and automation to deliver tailored messages that increase relevance, engagement, customer connection, and conversion.
Create hand-drawn whiteboard explainers that capture attention, reveal ideas in sequence, and improve understanding of complex training, sales, or educational topics.
Adapt finished videos for global and accessible audiences with translation, professional narration, subtitles, closed captions, and support for inclusive viewing experiences.

We begin by defining the audience, business goal, message complexity, and desired action. This strategic foundation guides the format, story structure, visual approach, and production plan so every creative choice supports measurable communication outcomes.
See how organizations use TruScribe videos to clarify complex topics and drive measurable engagement.
TruScribe brings strategy, creativity, and measurable communication expertise to every video.
TruScribe uses neuroscience and cognitive science to make complex ideas easier to retain.
More than 5,000 projects prove the team can manage high-impact video work.
Fortune 500 companies and over 1,000 B2B clients trust TruScribe for critical communication.
A money-back guarantee supports the promise of measurable return and business value.
Experienced leaders in neuroscience-backed visual communication.

Co-Founder | CEO
Andrew 'AJ' Herkert is the Co-Founder and CEO of TruScribe, the pioneering whiteboard animation studio he helped establish in 2010. With over 15 years of leadership in the B2B visual communications space, AJ has been instrumental in growing TruScribe into a trusted partner for Fortune 500 companies and organizations worldwide. Under his guidance, TruScribe has delivered more than 5,000 projects and accumulated over 100 million video views. AJ is passionate about leveraging neuroscience-backed storytelling to help businesses simplify complex ideas and drive measurable results. His commitment to innovation and client success has made TruScribe the leading provider of whiteboard video solutions for industries ranging from healthcare and financial services to technology and manufacturing.

Chief Operating Officer
James Herkert serves as Chief Operating Officer at TruScribe, the family-owned and operated whiteboard video studio founded in 2010. In his role, James oversees the day-to-day operations that enable TruScribe to deliver more than 500 high-quality whiteboard animation videos annually to B2B clients across the globe. His operational expertise ensures that each project — from Fortune 500 training programs to complex sales enablement campaigns — is executed with precision, consistency, and measurable impact. James is dedicated to maintaining TruScribe's reputation for excellence, upholding the company's client-first values, and supporting the proprietary Scribology process that sets TruScribe apart in the whiteboard animation industry. His work helps clients in healthcare, technology, finance, and beyond achieve clarity in their most critical communications.

CEO & President, Co-Founder
Jim Herkert is the CEO, President, and Co-Founder of TruScribe, the family-run whiteboard video studio he co-founded in 2010. With a decade and a half of experience in B2B visual communications, Jim has led the company to become pioneers of the original whiteboard video format for corporate communications. He has overseen the delivery of over 5,000 projects for more than 1,000 clients worldwide, including globally recognized organizations such as Microsoft, NASA, Google, and Walmart. Jim's vision — to make communication more effective by expanding how the world understands and retains ideas — drives TruScribe's proprietary Scribology method, rooted in neuroscience and cognitive science. His leadership reflects a deep commitment to client outcomes and transformative storytelling.
Videography usually refers to capturing footage, such as filming an interview, event, product demo, or location shoot. Video production is broader. It includes strategy, messaging, scripting, creative direction, filming or animation, editing, narration, subtitles, accessibility, and final delivery. TruScribe supports the full production process so the finished video communicates clearly and supports a specific business outcome.
Connect with TruScribe to discuss your message, audience, and goals.
Recognition for information security training video excellence.
Longstanding creative partner since 2010.
Proven delivery across thousands of client projects.
Tell us what you need to explain, teach, or promote, and our team will help shape the right video approach.
For immediate assistance, feel free to give us a direct call at (888) 648-4944. You can also send us a quick email at getscribing@truscribe.com.
For immediate assistance, feel free to give us a direct call at (888) 648-4944. You can also send us a quick email at getscribing@truscribe.com.