Strategy & Ideas
Build the strategic foundation for short form videos with campaign ideas, audience insights, messaging direction, and communication plans designed to increase alignment, engagement, and sales impact.
Turn complex offers into clear, memorable short form videos built to capture attention, explain value fast, and move prospects toward action. TruScribe combines neuroscience-backed storytelling, sharp scripting, hand-drawn visual thinking, and production expertise to help B2B teams create sales-ready video assets that improve comprehension, retention, engagement, and conversion across campaigns, funnels, presentations, and personalized outreach.

Sales-focused video strategy, scripting, production, personalization, localization, and illustration for clearer B2B communication.
Build the strategic foundation for short form videos with campaign ideas, audience insights, messaging direction, and communication plans designed to increase alignment, engagement, and sales impact.
Turn complex offers into concise, compelling scripts that clarify your message, hold attention, and guide viewers toward the next sales, training, or engagement action.
Produce polished videos with recording, filming, editing, narration, and visual storytelling support tailored for campaigns, presentations, sales enablement, and digital distribution.
Create dynamic video campaigns that tailor messages by viewer, account, segment, or use case, helping increase relevance, customer connection, and conversion at scale.
Adapt short form video content for broader audiences with translation, narration, subtitles, closed captions, and accessibility support that improves reach and understanding.
Use custom illustration and whiteboard-style visuals to simplify information, strengthen recall, and make complex sales or training messages easier to understand quickly.

TruScribe starts by clarifying your audience, sales objective, message complexity, and campaign context. This foundation helps identify the right story angle, video format, and conversion goal before production begins.
See how leading organizations use TruScribe videos to clarify ideas, engage audiences, and improve business outcomes.
TruScribe combines strategic clarity, visual science, and enterprise production experience.
The proprietary Scribology method uses cognitive science to improve attention, comprehension, and message retention.
TruScribe has completed over 5,000 projects for more than 1,000 B2B clients worldwide.
Campaigns are built around business outcomes, including a reported 35% average conversion increase.
Clients include Walmart, Microsoft, NASA, Google, Morgan Stanley, Merck, Medtronic, and other leading organizations.
Experienced leaders behind neuroscience-backed B2B video communication.

Co-Founder | CEO
Andrew 'AJ' Herkert is the Co-Founder and CEO of TruScribe, the pioneering whiteboard animation studio he helped establish in 2010. With over 15 years of leadership in the B2B visual communications space, AJ has been instrumental in growing TruScribe into a trusted partner for Fortune 500 companies and organizations worldwide. Under his guidance, TruScribe has delivered more than 5,000 projects and accumulated over 100 million video views. AJ is passionate about leveraging neuroscience-backed storytelling to help businesses simplify complex ideas and drive measurable results. His commitment to innovation and client success has made TruScribe the leading provider of whiteboard video solutions for industries ranging from healthcare and financial services to technology and manufacturing.

Chief Operating Officer
James Herkert serves as Chief Operating Officer at TruScribe, the family-owned and operated whiteboard video studio founded in 2010. In his role, James oversees the day-to-day operations that enable TruScribe to deliver more than 500 high-quality whiteboard animation videos annually to B2B clients across the globe. His operational expertise ensures that each project — from Fortune 500 training programs to complex sales enablement campaigns — is executed with precision, consistency, and measurable impact. James is dedicated to maintaining TruScribe's reputation for excellence, upholding the company's client-first values, and supporting the proprietary Scribology process that sets TruScribe apart in the whiteboard animation industry. His work helps clients in healthcare, technology, finance, and beyond achieve clarity in their most critical communications.

CEO & President, Co-Founder
Jim Herkert is the CEO, President, and Co-Founder of TruScribe, the family-run whiteboard video studio he co-founded in 2010. With a decade and a half of experience in B2B visual communications, Jim has led the company to become pioneers of the original whiteboard video format for corporate communications. He has overseen the delivery of over 5,000 projects for more than 1,000 clients worldwide, including globally recognized organizations such as Microsoft, NASA, Google, and Walmart. Jim's vision — to make communication more effective by expanding how the world understands and retains ideas — drives TruScribe's proprietary Scribology method, rooted in neuroscience and cognitive science. His leadership reflects a deep commitment to client outcomes and transformative storytelling.
A short form agency plans, scripts, produces, and optimizes brief videos designed for fast attention and clear action. For sales-focused teams, that can include campaign concepts, concise messaging, visual storytelling, editing, captions, localization, and personalized video at scale. TruScribe adds neuroscience-backed visual communication to make complex B2B ideas easier to understand, remember, and act on.
Get expert guidance on your next sales video campaign.
Recognized excellence in security training communication.
Official Wisconsin corporate registration and business standing.
Verified federal employer identification for business operations.
Share your goals, audience, and campaign needs. TruScribe will help map the right short form video approach for sales, training, or engagement.
For immediate assistance, feel free to give us a direct call at (888) 648-4944. You can also send us a quick email at getscribing@truscribe.com.
For immediate assistance, feel free to give us a direct call at (888) 648-4944. You can also send us a quick email at getscribing@truscribe.com.