Whiteboard Explainers
Flagship hand-drawn whiteboard videos use continuous visual motion to simplify complex ideas, build mental models, increase retention, and support marketing, sales enablement, training, and corporate communication.
When complex B2B ideas need to become clear, memorable, and actionable, TruScribe creates neuroscience-backed animated explainer videos built for enterprise audiences. From strategy and scripting to hand-drawn whiteboard animation, narration, localization, and final delivery, TruScribe helps marketing, sales enablement, HR, L&D, healthcare, finance, technology, and manufacturing teams communicate with confidence.

Enterprise-ready explainer video services from strategy and scripting through animation, localization, and final delivery.
Flagship hand-drawn whiteboard videos use continuous visual motion to simplify complex ideas, build mental models, increase retention, and support marketing, sales enablement, training, and corporate communication.
TruScribe copywriters transform drafts, decks, interviews, outlines, and source materials into video-ready scripts optimized for pacing, voiceover, visual cues, and audience comprehension.
Strategic communication consulting helps enterprise teams explain complex initiatives, change programs, and organizational priorities with clear messaging that inspires understanding, alignment, and action.
Post-production localization includes translation, foreign-language narration, subtitles, closed captions, sound design, and accessibility support for global B2B audiences and distributed workforces.
Hybrid media production combines web-recorded interviews, on-location footage, editing, and whiteboard illustration to create polished corporate, marketing, training, and executive communication videos.
Fast, attention-grabbing 30-second whiteboard videos help exhibitors attract tradeshow attendees, communicate a sharp hook quickly, and drive deeper conversations with sales representatives.

TruScribe starts by understanding your audience, objective, source materials, and business context. The team helps clarify what the video must explain, what action viewers should take, and how the message fits your broader enterprise communication strategy.
See how enterprise teams use visual storytelling to clarify complex messages and improve engagement.
TruScribe brings proven B2B communication expertise to every explainer video engagement.
Scribology applies neuroscience and cognitive science to make complex messages easier to understand.
Over 5,000 projects delivered for 1,000+ B2B organizations and Fortune 500 brands.
Hand-drawn visuals direct attention in sequence, helping audiences retain critical information longer.
Strategy, scripting, animation, narration, localization, and editing are handled by one coordinated team.
Experienced leaders in enterprise whiteboard video communication.

Co-Founder | CEO
Andrew 'AJ' Herkert is the Co-Founder and CEO of TruScribe, the pioneering whiteboard animation studio he helped establish in 2010. With over 15 years of leadership in the B2B visual communications space, AJ has been instrumental in growing TruScribe into a trusted partner for Fortune 500 companies and organizations worldwide. Under his guidance, TruScribe has delivered more than 5,000 projects and accumulated over 100 million video views. AJ is passionate about leveraging neuroscience-backed storytelling to help businesses simplify complex ideas and drive measurable results. His commitment to innovation and client success has made TruScribe the leading provider of whiteboard video solutions for industries ranging from healthcare and financial services to technology and manufacturing.

Chief Operating Officer
James Herkert serves as Chief Operating Officer at TruScribe, the family-owned and operated whiteboard video studio founded in 2010. In his role, James oversees the day-to-day operations that enable TruScribe to deliver more than 500 high-quality whiteboard animation videos annually to B2B clients across the globe. His operational expertise ensures that each project — from Fortune 500 training programs to complex sales enablement campaigns — is executed with precision, consistency, and measurable impact. James is dedicated to maintaining TruScribe's reputation for excellence, upholding the company's client-first values, and supporting the proprietary Scribology process that sets TruScribe apart in the whiteboard animation industry. His work helps clients in healthcare, technology, finance, and beyond achieve clarity in their most critical communications.

CEO & President, Co-Founder
Jim Herkert is the CEO, President, and Co-Founder of TruScribe, the family-run whiteboard video studio he co-founded in 2010. With a decade and a half of experience in B2B visual communications, Jim has led the company to become pioneers of the original whiteboard video format for corporate communications. He has overseen the delivery of over 5,000 projects for more than 1,000 clients worldwide, including globally recognized organizations such as Microsoft, NASA, Google, and Walmart. Jim's vision — to make communication more effective by expanding how the world understands and retains ideas — drives TruScribe's proprietary Scribology method, rooted in neuroscience and cognitive science. His leadership reflects a deep commitment to client outcomes and transformative storytelling.
Enterprise teams should look for a company with proven B2B experience, a clear production process, strong scripting support, brand-sensitive visuals, and the ability to handle stakeholders across marketing, HR, L&D, sales, compliance, and technical teams. TruScribe brings 15 years of experience, 5,000+ completed projects, and a neuroscience-backed Scribology method for clear, memorable communication.
Get expert guidance on your enterprise explainer video project.
Recognized information security training video excellence.
Established whiteboard animation studio since 2010.
Trusted by enterprise and Fortune 500 teams.
Tell TruScribe about your audience, message, timeline, and business goal. The team will help recommend the right video approach, scope, and next steps.
For immediate assistance, feel free to give us a direct call at (888) 648-4944. You can also send us a quick email at getscribing@truscribe.com.
For immediate assistance, feel free to give us a direct call at (888) 648-4944. You can also send us a quick email at getscribing@truscribe.com.