Strategy Ideas
Develop communication goals, audience insights, and creative direction before production begins, ensuring each video supports alignment, engagement, learning, or organizational change outcomes.
TruScribe helps Cincinnati organizations turn complex ideas into clear, memorable videos through strategy, scripting, on-location production, editing, and whiteboard animation. Whether you are training teams, explaining a product, or supporting sales enablement, our neuroscience-backed approach helps Queen City audiences understand faster, retain more, and take action with confidence.
From strategy and scripting to filming, animation, editing, and accessibility, TruScribe creates business videos that improve understanding.
Develop communication goals, audience insights, and creative direction before production begins, ensuring each video supports alignment, engagement, learning, or organizational change outcomes.
Turn complex messages into concise, compelling scripts that are easy to follow, stakeholder-friendly, and built to guide visuals, narration, interviews, or animation.
Produce polished business videos through web-recorded interviews, on-location filming, professional editing, and clear production planning for corporate communications and campaigns.
Create dynamic personalized video campaigns that tailor messages at scale, improving customer relevance, engagement, conversion opportunities, and ongoing audience connection.
Simplify dense information with hand-drawn whiteboard videos designed to focus attention, build mental models, and improve comprehension and message retention.
Adapt videos for broader audiences with translation, professional narration, subtitles, closed captions, and accessibility support for inclusive, effective communication.
We start by clarifying your audience, business objective, and communication challenge. For Cincinnati teams in healthcare, manufacturing, finance, or training, this ensures every creative decision supports understanding, retention, and measurable action.
See how leading organizations turn complex messages into clear, memorable videos that drive measurable audience action.
TruScribe combines strategic communication, visual storytelling, and production expertise to improve business outcomes.
Scribology applies cognitive science to help Cincinnati audiences follow, understand, and remember complex messages.
More than 5,000 projects show proven execution for training, marketing, sales, and internal communication.
Trusted by major organizations including Walmart, Microsoft, NASA, Google, Merck, and Morgan Stanley.
Flexible production supports Queen City teams with interviews, animation, editing, captions, narration, and localization.
Experienced B2B storytellers focused on clarity, retention, and results.
Co-Founder | CEO
Andrew 'AJ' Herkert is the Co-Founder and CEO of TruScribe, the pioneering whiteboard animation studio he helped establish in 2010. With over 15 years of leadership in the B2B visual communications space, AJ has been instrumental in growing TruScribe into a trusted partner for Fortune 500 companies and organizations worldwide. Under his guidance, TruScribe has delivered more than 5,000 projects and accumulated over 100 million video views. AJ is passionate about leveraging neuroscience-backed storytelling to help businesses simplify complex ideas and drive measurable results. His commitment to innovation and client success has made TruScribe the leading provider of whiteboard video solutions for industries ranging from healthcare and financial services to technology and manufacturing.
Chief Operating Officer
James Herkert serves as Chief Operating Officer at TruScribe, the family-owned and operated whiteboard video studio founded in 2010. In his role, James oversees the day-to-day operations that enable TruScribe to deliver more than 500 high-quality whiteboard animation videos annually to B2B clients across the globe. His operational expertise ensures that each project — from Fortune 500 training programs to complex sales enablement campaigns — is executed with precision, consistency, and measurable impact. James is dedicated to maintaining TruScribe's reputation for excellence, upholding the company's client-first values, and supporting the proprietary Scribology process that sets TruScribe apart in the whiteboard animation industry. His work helps clients in healthcare, technology, finance, and beyond achieve clarity in their most critical communications.
CEO & President, Co-Founder
Jim Herkert is the CEO, President, and Co-Founder of TruScribe, the family-run whiteboard video studio he co-founded in 2010. With a decade and a half of experience in B2B visual communications, Jim has led the company to become pioneers of the original whiteboard video format for corporate communications. He has overseen the delivery of over 5,000 projects for more than 1,000 clients worldwide, including globally recognized organizations such as Microsoft, NASA, Google, and Walmart. Jim's vision — to make communication more effective by expanding how the world understands and retains ideas — drives TruScribe's proprietary Scribology method, rooted in neuroscience and cognitive science. His leadership reflects a deep commitment to client outcomes and transformative storytelling.
TruScribe provides strategy, scripting, on-location and web-recorded video production, editing, whiteboard animation, personalized video campaigns, narration, localization, subtitles, closed captions, and accessibility support. For Cincinnati organizations, that means one coordinated partner can help with everything from early message development to finished videos ready for training, marketing, sales enablement, or internal communications.
Get practical guidance before planning your next video project.
Recognized excellence in security training communication.
Proven visual communication delivery at scale.
Established expertise since the company’s 2010 founding.
Share your goals, audience, timeline, and message. Our team will help clarify the right video approach and next steps.
For immediate assistance, feel free to give us a direct call at (888) 648-4944. You can also send us a quick email at getscribing@truscribe.com.
For immediate assistance, feel free to give us a direct call at (888) 648-4944. You can also send us a quick email at getscribing@truscribe.com.