Strategy & Ideas
Align your message, audience, and business goals before production begins with a clear communication strategy designed to increase understanding, engagement, and organizational alignment.
Houston organizations in energy, healthcare, technology, and corporate training need messages that land fast. TruScribe creates neuroscience-backed explainer videos that turn complex ideas into clear, memorable visual stories. From strategy and scripting to hand-illustrated whiteboard animation, narration, and accessibility, our team helps your audience understand, remember, and act with confidence.

End-to-end explainer video services that clarify complex messages and improve audience understanding.
Align your message, audience, and business goals before production begins with a clear communication strategy designed to increase understanding, engagement, and organizational alignment.
Turn complex subject matter into a concise, engaging script that guides viewers through the message clearly and supports better comprehension from the first scene.
Develop custom visuals, presentation assets, and illustrated concepts that make abstract or technical information easier to follow, remember, and share across teams.
Produce polished videos with professional editing, web-recorded interviews, on-location filming when needed, and cohesive storytelling built for business communication goals.
Create hand-drawn whiteboard videos that reveal ideas in sequence, capture attention, and help audiences build clear mental models for lasting retention.
Adapt videos for wider audiences with translation, narration, subtitles, closed captions, and accessibility support that improves reach and usability.

We clarify your audience, communication challenge, and desired action. For Houston teams in fast-moving sectors like energy, healthcare, and technology, this step aligns the explainer video with business priorities before scripting begins.
See why global organizations trust TruScribe to clarify critical messages through memorable visual storytelling.
TruScribe combines strategic messaging, hand-drawn visuals, and measurable communication impact.
Scribology uses neuroscience and visual sequencing to help Houston audiences understand complex ideas faster.
More than 5,000 completed projects prove consistent execution for demanding B2B communication needs.
Trusted by Microsoft, NASA, Google, Walmart, and other organizations with mission-critical messages.
A money-back guarantee supports ROI expectations when Houston teams need measurable communication results.
Meet the leaders behind TruScribe’s visual storytelling process.

Co-Founder | CEO
Andrew 'AJ' Herkert is the Co-Founder and CEO of TruScribe, the pioneering whiteboard animation studio he helped establish in 2010. With over 15 years of leadership in the B2B visual communications space, AJ has been instrumental in growing TruScribe into a trusted partner for Fortune 500 companies and organizations worldwide. Under his guidance, TruScribe has delivered more than 5,000 projects and accumulated over 100 million video views. AJ is passionate about leveraging neuroscience-backed storytelling to help businesses simplify complex ideas and drive measurable results. His commitment to innovation and client success has made TruScribe the leading provider of whiteboard video solutions for industries ranging from healthcare and financial services to technology and manufacturing.

Chief Operating Officer
James Herkert serves as Chief Operating Officer at TruScribe, the family-owned and operated whiteboard video studio founded in 2010. In his role, James oversees the day-to-day operations that enable TruScribe to deliver more than 500 high-quality whiteboard animation videos annually to B2B clients across the globe. His operational expertise ensures that each project — from Fortune 500 training programs to complex sales enablement campaigns — is executed with precision, consistency, and measurable impact. James is dedicated to maintaining TruScribe's reputation for excellence, upholding the company's client-first values, and supporting the proprietary Scribology process that sets TruScribe apart in the whiteboard animation industry. His work helps clients in healthcare, technology, finance, and beyond achieve clarity in their most critical communications.

CEO & President, Co-Founder
Jim Herkert is the CEO, President, and Co-Founder of TruScribe, the family-run whiteboard video studio he co-founded in 2010. With a decade and a half of experience in B2B visual communications, Jim has led the company to become pioneers of the original whiteboard video format for corporate communications. He has overseen the delivery of over 5,000 projects for more than 1,000 clients worldwide, including globally recognized organizations such as Microsoft, NASA, Google, and Walmart. Jim's vision — to make communication more effective by expanding how the world understands and retains ideas — drives TruScribe's proprietary Scribology method, rooted in neuroscience and cognitive science. His leadership reflects a deep commitment to client outcomes and transformative storytelling.
Explainer video cost depends on length, visual style, scripting needs, narration, localization, accessibility requirements, and whether the project includes live footage, animation, or personalized video components. TruScribe scopes each project around business goals and audience needs, then recommends the right production approach. The result is a clear proposal tied to expected communication impact, not a one-size-fits-all package.
Share your questions and get guidance from our video strategy team.
Recognized excellence in training video communication.
Established whiteboard video studio since 2010.
Proven delivery for B2B communications worldwide.
Tell us about your message, audience, timeline, and goals. We’ll help shape the right explainer video approach and next steps.
For immediate assistance, feel free to give us a direct call at (888) 648-4944. You can also send us a quick email at getscribing@truscribe.com.
For immediate assistance, feel free to give us a direct call at (888) 648-4944. You can also send us a quick email at getscribing@truscribe.com.