Expert Trade Show Video Production

Turn fleeting trade show attention into booth conversations with fast, eye-catching video built for the show floor. TruScribe creates 30-second whiteboard booth loops, pre-show teasers, follow-up assets, and hybrid media content that clarifies your message quickly, captures passersby at a glance, and gives your sales team a stronger opening for deeper conversations.

Whiteboard trade show video production

Our Trade Show Video Production Services

Attention-grabbing video, scripting, illustration, editing, and localization support for exhibitor booth campaigns.

Booth Videos

Fast, fun, 30-second whiteboard videos designed for exhibitor booths, helping attendees understand your key hook quickly and encouraging deeper conversations with sales representatives.

Pre-Show Teasers

Short visual assets that build interest before the event, introduce your booth message, and give prospects a reason to visit your team on the show floor.

Script Assistance

Clear, concise script development for trade show videos using your drafts, decks, notes, or source materials, optimized for whiteboard pacing and fast audience comprehension.

Custom Illustration

Custom hand-drawn visuals that replace generic stock assets with memorable branded imagery for booth videos, presentations, sales materials, and event campaign creative.

Media Production

Hybrid video production combining web-recorded interviews, on-location footage, customer-supplied clips, editing, and TruScribe illustration to create stronger event-ready media.

Localization Support

Professional narration, subtitles, closed captions, sound design, and multi-language localization help your trade show video reach broader audiences and meet accessibility expectations.

Trade show video storyboard production

Our Trade Show Video Production Process

Define the Booth Message

TruScribe begins by clarifying your trade show goal, target attendee, booth environment, and core message. The team identifies the one idea your video must communicate quickly, so every visual decision supports attention and conversation.

Shape a Fast Script

Storyboard the Visual Hook

Produce the Event Video

Deliver Campaign Assets

Trusted By Leaders

Client Success

Trusted by global brands to make complex trade show messages clear, memorable, and easier to act on.

"The head of Information Security at Lilly wanted to create security training using "whiteboard animation." We turned to Truscribe's pioneering work in the area. Truscribe was a great partner to both our company and to Lilly. The video created a lot of attention in the Information Security space, including a..."

Tom Pendergast, Ph.D.
The TruScribe Difference

Why Choose TruScribe?

TruScribe combines strategic messaging, hand-drawn clarity, and proven production experience.

Scribology

TruScribe uses neuroscience-backed Scribology to guide attention and improve message retention.

Proven Scale

Since 2010, the team has delivered over 5,000 visual communication projects.

Enterprise Trust

Trusted by Walmart, Merck, Medtronic, Siemens, Fidelity, HPE, UKG, and more.

ROI Confidence

A money-back guarantee is available if you do not receive at least 200% ROI.

Meet the TruScribe Team

Experienced visual communicators behind every TruScribe project.

Portrait of Andrew 'AJ' Herkert, Co-Founder and CEO of TruScribe

Andrew 'AJ' Herkert

Co-Founder | CEO

Andrew 'AJ' Herkert is the Co-Founder and CEO of TruScribe, the pioneering whiteboard animation studio he helped establish in 2010. With over 15 years of leadership in the B2B visual communications space, AJ has been instrumental in growing TruScribe into a trusted partner for Fortune 500 companies and organizations worldwide. Under his guidance, TruScribe has delivered more than 5,000 projects and accumulated over 100 million video views. AJ is passionate about leveraging neuroscience-backed storytelling to help businesses simplify complex ideas and drive measurable results. His commitment to innovation and client success has made TruScribe the leading provider of whiteboard video solutions for industries ranging from healthcare and financial services to technology and manufacturing.

Portrait of James Herkert, Chief Operating Officer of TruScribe

James Herkert

Chief Operating Officer

James Herkert serves as Chief Operating Officer at TruScribe, the family-owned and operated whiteboard video studio founded in 2010. In his role, James oversees the day-to-day operations that enable TruScribe to deliver more than 500 high-quality whiteboard animation videos annually to B2B clients across the globe. His operational expertise ensures that each project — from Fortune 500 training programs to complex sales enablement campaigns — is executed with precision, consistency, and measurable impact. James is dedicated to maintaining TruScribe's reputation for excellence, upholding the company's client-first values, and supporting the proprietary Scribology process that sets TruScribe apart in the whiteboard animation industry. His work helps clients in healthcare, technology, finance, and beyond achieve clarity in their most critical communications.

Portrait of Jim Herkert, CEO, President, and Co-Founder of TruScribe

Jim Herkert

CEO & President, Co-Founder

Jim Herkert is the CEO, President, and Co-Founder of TruScribe, the family-run whiteboard video studio he co-founded in 2010. With a decade and a half of experience in B2B visual communications, Jim has led the company to become pioneers of the original whiteboard video format for corporate communications. He has overseen the delivery of over 5,000 projects for more than 1,000 clients worldwide, including globally recognized organizations such as Microsoft, NASA, Google, and Walmart. Jim's vision — to make communication more effective by expanding how the world understands and retains ideas — drives TruScribe's proprietary Scribology method, rooted in neuroscience and cognitive science. His leadership reflects a deep commitment to client outcomes and transformative storytelling.

Frequently Asked Questions

What makes a good trade show booth video?

An effective trade show video is short, visually clear, and designed for people who are moving. TruScribe’s 30-second whiteboard videos use fast visual hooks, simplified messaging, and continuous motion to capture glance-level attention. The goal is not to explain everything—it is to stop attendees long enough to start a meaningful sales conversation.

How long should a trade show video be?

Can one video be used before, during, and after the event?

Do you help with scripting for trade show videos?

How much does trade show video production cost?

Can you include live-action footage or product demonstrations?

Can videos include captions, narration, or multiple languages?

How early should we start a trade show video project?

Still Have Trade Show Questions?

Talk with our team about your event, audience, and message.

Recognized & Trusted

Awards and Recognition

Summit Award recognition badge

Summit Award

Recognized training video excellence.

15 years in business trust badge

15 Years In Business

Creating whiteboard videos since 2010.

Trusted by 1,000 clients badge

1,000+ B2B Clients

Served more than 1,000 organizations worldwide.

Ready to Capture More Booth Attention?

Share your event goals, booth environment, timeline, and key message. TruScribe will help shape the right video format for your trade show strategy.

Contact Us Today

For immediate assistance, feel free to give us a direct call at (888) 648-4944. You can also send us a quick email at getscribing@truscribe.com.