Booth Videos
Fast, fun, 30-second whiteboard videos designed for exhibitor booths, helping attendees understand your key hook quickly and encouraging deeper conversations with sales representatives.
Turn fleeting trade show attention into booth conversations with fast, eye-catching video built for the show floor. TruScribe creates 30-second whiteboard booth loops, pre-show teasers, follow-up assets, and hybrid media content that clarifies your message quickly, captures passersby at a glance, and gives your sales team a stronger opening for deeper conversations.

Attention-grabbing video, scripting, illustration, editing, and localization support for exhibitor booth campaigns.
Fast, fun, 30-second whiteboard videos designed for exhibitor booths, helping attendees understand your key hook quickly and encouraging deeper conversations with sales representatives.
Short visual assets that build interest before the event, introduce your booth message, and give prospects a reason to visit your team on the show floor.
Clear, concise script development for trade show videos using your drafts, decks, notes, or source materials, optimized for whiteboard pacing and fast audience comprehension.
Custom hand-drawn visuals that replace generic stock assets with memorable branded imagery for booth videos, presentations, sales materials, and event campaign creative.
Hybrid video production combining web-recorded interviews, on-location footage, customer-supplied clips, editing, and TruScribe illustration to create stronger event-ready media.
Professional narration, subtitles, closed captions, sound design, and multi-language localization help your trade show video reach broader audiences and meet accessibility expectations.

TruScribe begins by clarifying your trade show goal, target attendee, booth environment, and core message. The team identifies the one idea your video must communicate quickly, so every visual decision supports attention and conversation.
Trusted by global brands to make complex trade show messages clear, memorable, and easier to act on.
TruScribe combines strategic messaging, hand-drawn clarity, and proven production experience.
TruScribe uses neuroscience-backed Scribology to guide attention and improve message retention.
Since 2010, the team has delivered over 5,000 visual communication projects.
Trusted by Walmart, Merck, Medtronic, Siemens, Fidelity, HPE, UKG, and more.
A money-back guarantee is available if you do not receive at least 200% ROI.
Experienced visual communicators behind every TruScribe project.

Co-Founder | CEO
Andrew 'AJ' Herkert is the Co-Founder and CEO of TruScribe, the pioneering whiteboard animation studio he helped establish in 2010. With over 15 years of leadership in the B2B visual communications space, AJ has been instrumental in growing TruScribe into a trusted partner for Fortune 500 companies and organizations worldwide. Under his guidance, TruScribe has delivered more than 5,000 projects and accumulated over 100 million video views. AJ is passionate about leveraging neuroscience-backed storytelling to help businesses simplify complex ideas and drive measurable results. His commitment to innovation and client success has made TruScribe the leading provider of whiteboard video solutions for industries ranging from healthcare and financial services to technology and manufacturing.

Chief Operating Officer
James Herkert serves as Chief Operating Officer at TruScribe, the family-owned and operated whiteboard video studio founded in 2010. In his role, James oversees the day-to-day operations that enable TruScribe to deliver more than 500 high-quality whiteboard animation videos annually to B2B clients across the globe. His operational expertise ensures that each project — from Fortune 500 training programs to complex sales enablement campaigns — is executed with precision, consistency, and measurable impact. James is dedicated to maintaining TruScribe's reputation for excellence, upholding the company's client-first values, and supporting the proprietary Scribology process that sets TruScribe apart in the whiteboard animation industry. His work helps clients in healthcare, technology, finance, and beyond achieve clarity in their most critical communications.

CEO & President, Co-Founder
Jim Herkert is the CEO, President, and Co-Founder of TruScribe, the family-run whiteboard video studio he co-founded in 2010. With a decade and a half of experience in B2B visual communications, Jim has led the company to become pioneers of the original whiteboard video format for corporate communications. He has overseen the delivery of over 5,000 projects for more than 1,000 clients worldwide, including globally recognized organizations such as Microsoft, NASA, Google, and Walmart. Jim's vision — to make communication more effective by expanding how the world understands and retains ideas — drives TruScribe's proprietary Scribology method, rooted in neuroscience and cognitive science. His leadership reflects a deep commitment to client outcomes and transformative storytelling.
An effective trade show video is short, visually clear, and designed for people who are moving. TruScribe’s 30-second whiteboard videos use fast visual hooks, simplified messaging, and continuous motion to capture glance-level attention. The goal is not to explain everything—it is to stop attendees long enough to start a meaningful sales conversation.
Talk with our team about your event, audience, and message.
Recognized training video excellence.
Creating whiteboard videos since 2010.
Served more than 1,000 organizations worldwide.
Share your event goals, booth environment, timeline, and key message. TruScribe will help shape the right video format for your trade show strategy.
For immediate assistance, feel free to give us a direct call at (888) 648-4944. You can also send us a quick email at getscribing@truscribe.com.
For immediate assistance, feel free to give us a direct call at (888) 648-4944. You can also send us a quick email at getscribing@truscribe.com.