Strategy & Ideas
Build the communication strategy behind your video with clear goals, audience insights, learning priorities, and change-management messaging that keeps stakeholders aligned from the start.
Turn complex ideas into memorable visual stories with TruScribe’s Motion Graphics Services & Design Studio. From strategy and scripting to illustration, animation, video production, and scalable personalized campaigns, our neuroscience-backed approach helps B2B teams improve comprehension, retention, and engagement. Trusted by global organizations, we create clear, purposeful content when understanding matters most.

Strategic visual communication services for clearer B2B messaging, stronger engagement, and measurable audience understanding.
Build the communication strategy behind your video with clear goals, audience insights, learning priorities, and change-management messaging that keeps stakeholders aligned from the start.
Transform complex information into compelling scripts that are concise, engaging, and easy to understand for training, marketing, sales enablement, and internal communications.
Create custom visuals, presentation assets, and illustrated scenes that make abstract ideas tangible, strengthen brand communication, and support clear storytelling.
Produce polished video content through web-recorded interviews, on-location filming, editing, narration coordination, and post-production support for professional business communications.
Deliver tailored video campaigns at scale using dynamic content and automation to personalize messages, increase relevance, and improve audience engagement.
Use hand-drawn whiteboard videos to simplify complex topics, capture attention, and improve understanding through sequential visuals rooted in TruScribe’s Scribology method.

We begin by clarifying your audience, communication challenge, business objective, and desired outcome. This helps determine whether whiteboard animation, motion graphics, personalized video, training content, or a hybrid approach will best support understanding and engagement.
See how leading organizations use TruScribe to simplify critical messages and improve audience engagement.
TruScribe combines strategic thinking, visual craft, and measurable communication outcomes.
Scribology applies attention, timing, and visual purpose to improve understanding and retention.
TruScribe has delivered over 5,000 projects for more than 1,000 B2B clients worldwide.
A family-run studio with leadership committed to client outcomes, clarity, and long-term partnerships.
Trusted by organizations including Microsoft, NASA, Google, Walmart, Merck, and Morgan Stanley.
Meet the people behind TruScribe’s clear visual storytelling.

Co-Founder | CEO
Andrew 'AJ' Herkert is the Co-Founder and CEO of TruScribe, the pioneering whiteboard animation studio he helped establish in 2010. With over 15 years of leadership in the B2B visual communications space, AJ has been instrumental in growing TruScribe into a trusted partner for Fortune 500 companies and organizations worldwide. Under his guidance, TruScribe has delivered more than 5,000 projects and accumulated over 100 million video views. AJ is passionate about leveraging neuroscience-backed storytelling to help businesses simplify complex ideas and drive measurable results. His commitment to innovation and client success has made TruScribe the leading provider of whiteboard video solutions for industries ranging from healthcare and financial services to technology and manufacturing.

Chief Operating Officer
James Herkert serves as Chief Operating Officer at TruScribe, the family-owned and operated whiteboard video studio founded in 2010. In his role, James oversees the day-to-day operations that enable TruScribe to deliver more than 500 high-quality whiteboard animation videos annually to B2B clients across the globe. His operational expertise ensures that each project — from Fortune 500 training programs to complex sales enablement campaigns — is executed with precision, consistency, and measurable impact. James is dedicated to maintaining TruScribe's reputation for excellence, upholding the company's client-first values, and supporting the proprietary Scribology process that sets TruScribe apart in the whiteboard animation industry. His work helps clients in healthcare, technology, finance, and beyond achieve clarity in their most critical communications.

CEO & President, Co-Founder
Jim Herkert is the CEO, President, and Co-Founder of TruScribe, the family-run whiteboard video studio he co-founded in 2010. With a decade and a half of experience in B2B visual communications, Jim has led the company to become pioneers of the original whiteboard video format for corporate communications. He has overseen the delivery of over 5,000 projects for more than 1,000 clients worldwide, including globally recognized organizations such as Microsoft, NASA, Google, and Walmart. Jim's vision — to make communication more effective by expanding how the world understands and retains ideas — drives TruScribe's proprietary Scribology method, rooted in neuroscience and cognitive science. His leadership reflects a deep commitment to client outcomes and transformative storytelling.
Motion graphics services can include strategy, scripting, illustration, animation, video production, editing, narration, subtitles, accessibility support, and localization. TruScribe focuses on B2B communications, training, marketing, sales enablement, and change management. Each project is built to simplify complex information, guide attention, and help audiences understand and retain important messages more effectively.
Connect with our team for clear answers and project guidance.
Recognized excellence in information security training.
Established visual communications studio since 2010.
Trusted delivery across thousands of client projects.
Share your goals, audience, timeline, and content needs. TruScribe will help identify the best visual approach for your message.
For immediate assistance, feel free to give us a direct call at (888) 648-4944. You can also send us a quick email at getscribing@truscribe.com.
For immediate assistance, feel free to give us a direct call at (888) 648-4944. You can also send us a quick email at getscribing@truscribe.com.