Strategy & Ideas
Build a strong creative foundation with communication strategy, audience planning, and message development that align your video with business goals, learning needs, and organizational change priorities.
Turn complex messages into clear, engaging video content built for Louisville businesses, teams, and audiences. TruScribe combines strategy, scripting, production, whiteboard animation, and accessibility support to help organizations explain ideas, train employees, and drive action. From downtown presentations to regional sales enablement, we create videos designed for comprehension, retention, and measurable results.

Strategic video services that simplify complex ideas and help audiences understand, remember, and act.
Build a strong creative foundation with communication strategy, audience planning, and message development that align your video with business goals, learning needs, and organizational change priorities.
Transform complex information into concise, engaging scripts. TruScribe helps structure your message so every word supports clarity, retention, and the action you want viewers to take.
Produce polished videos through web-recorded interviews, on-location filming, editing, and visual storytelling designed for training, marketing, internal communication, and sales enablement.
Create hand-drawn whiteboard videos that simplify complex topics, guide viewer attention, and improve comprehension through TruScribe’s neuroscience-backed Scribology approach.
Deliver tailored messages at scale using dynamic video content and automation, helping teams increase relevance, strengthen customer connections, and improve engagement across campaigns.
Adapt video content for broader audiences with translation, professional narration, subtitles, closed captions, and accessibility support that make your message easier to understand.

We begin by identifying your audience, business objective, core message, and distribution plan. For Louisville teams, this may include internal training, healthcare communication, manufacturing updates, sales enablement, or event content tailored to local and regional viewers.
See how clear visual storytelling helps organizations explain complex ideas and improve audience engagement.
TruScribe combines strategic thinking, visual craft, and measurable communication expertise.
TruScribe uses neuroscience-backed storytelling to help Louisville audiences understand and retain complex messages.
More than 5,000 completed projects provide proven structure for high-stakes business communication.
Trusted by over 1,000 B2B clients, including Fortune 500 organizations and global brands.
Remote, filmed, animated, and accessible formats support Louisville teams with flexible production needs.
Experienced visual communicators focused on clarity and measurable outcomes.

Co-Founder | CEO
Andrew 'AJ' Herkert is the Co-Founder and CEO of TruScribe, the pioneering whiteboard animation studio he helped establish in 2010. With over 15 years of leadership in the B2B visual communications space, AJ has been instrumental in growing TruScribe into a trusted partner for Fortune 500 companies and organizations worldwide. Under his guidance, TruScribe has delivered more than 5,000 projects and accumulated over 100 million video views. AJ is passionate about leveraging neuroscience-backed storytelling to help businesses simplify complex ideas and drive measurable results. His commitment to innovation and client success has made TruScribe the leading provider of whiteboard video solutions for industries ranging from healthcare and financial services to technology and manufacturing.

Chief Operating Officer
James Herkert serves as Chief Operating Officer at TruScribe, the family-owned and operated whiteboard video studio founded in 2010. In his role, James oversees the day-to-day operations that enable TruScribe to deliver more than 500 high-quality whiteboard animation videos annually to B2B clients across the globe. His operational expertise ensures that each project — from Fortune 500 training programs to complex sales enablement campaigns — is executed with precision, consistency, and measurable impact. James is dedicated to maintaining TruScribe's reputation for excellence, upholding the company's client-first values, and supporting the proprietary Scribology process that sets TruScribe apart in the whiteboard animation industry. His work helps clients in healthcare, technology, finance, and beyond achieve clarity in their most critical communications.

CEO & President, Co-Founder
Jim Herkert is the CEO, President, and Co-Founder of TruScribe, the family-run whiteboard video studio he co-founded in 2010. With a decade and a half of experience in B2B visual communications, Jim has led the company to become pioneers of the original whiteboard video format for corporate communications. He has overseen the delivery of over 5,000 projects for more than 1,000 clients worldwide, including globally recognized organizations such as Microsoft, NASA, Google, and Walmart. Jim's vision — to make communication more effective by expanding how the world understands and retains ideas — drives TruScribe's proprietary Scribology method, rooted in neuroscience and cognitive science. His leadership reflects a deep commitment to client outcomes and transformative storytelling.
Pricing depends on the video format, length, scripting needs, production approach, narration, accessibility requirements, and whether filming or animation is involved. TruScribe scopes each project around the communication goal, audience, and expected use case, so you get a recommendation that aligns with your budget and desired business outcome.
Get practical guidance on format, timeline, messaging, and production options.
Recognized excellence in information security training.
Proprietary neuroscience-backed communication process.
ROI-focused commitment for measurable client outcomes.
Tell us about your audience, message, timeline, and goals. We’ll help you identify the right video format and next steps.
For immediate assistance, feel free to give us a direct call at (888) 648-4944. You can also send us a quick email at getscribing@truscribe.com.
For immediate assistance, feel free to give us a direct call at (888) 648-4944. You can also send us a quick email at getscribing@truscribe.com.