Whiteboard Explainers
TruScribe’s flagship hand-drawn whiteboard videos use continuous visual motion to clarify complex ideas, improve retention, and guide audiences toward confident action.
Turn complex ideas into clear, memorable animated brand stories with TruScribe’s neuroscience-backed whiteboard explainer video service. From strategy and scripting to hand-drawn illustration, narration, localization, and final production, our team helps B2B brands explain what matters, engage audiences faster, and create videos built for marketing, sales enablement, training, and corporate communication.
Complete animated storytelling support from message strategy through finished whiteboard explainer video delivery.
TruScribe’s flagship hand-drawn whiteboard videos use continuous visual motion to clarify complex ideas, improve retention, and guide audiences toward confident action.
Copywriters shape customer drafts, outlines, presentations, or source materials into video-ready scripts optimized for pacing, narration, visual cues, and audience comprehension.
Communication experts help align complex initiatives, change messages, and brand stories into clear visual narratives that inspire understanding across audience segments.
Professional narration, multilingual translation, voiceover talent, captions, subtitles, sound design, and accessibility options help videos reach broader audiences effectively.
Custom hand-drawn illustrations elevate presentations, campaigns, and sales assets with distinctive visuals that replace generic stock imagery and reinforce message retention.
Hybrid media production combines web-recorded interviews, on-location footage, editing, and whiteboard illustration to create more dynamic corporate and marketing videos.
TruScribe begins by clarifying your audience, objective, communication challenge, and desired action. The team identifies what viewers must understand, remember, and do, then shapes the message around the brand story that matters most.
See how visual storytelling helps leading organizations clarify complex messages and engage audiences.
TruScribe combines brain science, creative craft, and enterprise-scale production experience.
Scribology applies neuroscience and cognitive science to help audiences understand and retain complex ideas.
More than 1,000 B2B clients trust TruScribe, including Walmart, Merck, Microsoft, NASA, and Google.
Over 5,000 completed projects give TruScribe deep experience across training, marketing, and sales communications.
A money-back guarantee is available if you do not receive at least a 200% ROI.
Meet the people behind TruScribe’s visual communication expertise.
Co-Founder | CEO
Andrew 'AJ' Herkert is the Co-Founder and CEO of TruScribe, the pioneering whiteboard animation studio he helped establish in 2010. With over 15 years of leadership in the B2B visual communications space, AJ has been instrumental in growing TruScribe into a trusted partner for Fortune 500 companies and organizations worldwide. Under his guidance, TruScribe has delivered more than 5,000 projects and accumulated over 100 million video views. AJ is passionate about leveraging neuroscience-backed storytelling to help businesses simplify complex ideas and drive measurable results. His commitment to innovation and client success has made TruScribe the leading provider of whiteboard video solutions for industries ranging from healthcare and financial services to technology and manufacturing.
Chief Operating Officer
James Herkert serves as Chief Operating Officer at TruScribe, the family-owned and operated whiteboard video studio founded in 2010. In his role, James oversees the day-to-day operations that enable TruScribe to deliver more than 500 high-quality whiteboard animation videos annually to B2B clients across the globe. His operational expertise ensures that each project — from Fortune 500 training programs to complex sales enablement campaigns — is executed with precision, consistency, and measurable impact. James is dedicated to maintaining TruScribe's reputation for excellence, upholding the company's client-first values, and supporting the proprietary Scribology process that sets TruScribe apart in the whiteboard animation industry. His work helps clients in healthcare, technology, finance, and beyond achieve clarity in their most critical communications.
CEO & President, Co-Founder
Jim Herkert is the CEO, President, and Co-Founder of TruScribe, the family-run whiteboard video studio he co-founded in 2010. With a decade and a half of experience in B2B visual communications, Jim has led the company to become pioneers of the original whiteboard video format for corporate communications. He has overseen the delivery of over 5,000 projects for more than 1,000 clients worldwide, including globally recognized organizations such as Microsoft, NASA, Google, and Walmart. Jim's vision — to make communication more effective by expanding how the world understands and retains ideas — drives TruScribe's proprietary Scribology method, rooted in neuroscience and cognitive science. His leadership reflects a deep commitment to client outcomes and transformative storytelling.
An explainer video is a short, focused video that simplifies a product, service, initiative, or idea for a specific audience. TruScribe specializes in hand-illustrated whiteboard explainers that reveal information in sequence, helping viewers follow the logic, remember key points, and understand why the message matters.
Share your goals and get guidance from TruScribe’s video team.
Recognized excellence in information security training.
Trusted by major enterprise and Fortune 500 brands.
Proven neuroscience-backed visual communication methodology.
Tell us about your message, audience, and goals. TruScribe will help identify the right explainer video approach and next production steps.
For immediate assistance, feel free to give us a direct call at (888) 648-4944. You can also send us a quick email at getscribing@truscribe.com.
For immediate assistance, feel free to give us a direct call at (888) 648-4944. You can also send us a quick email at getscribing@truscribe.com.