Strategy & Ideas
Build the foundation for effective communication with strategy, messaging direction, and idea development that aligns your script with audience needs, business goals, and desired learning or engagement outcomes.
Turn complex ideas into clear, audience-ready scripts with TruScribe’s neuroscience-backed storytelling and proven B2B communication expertise. From training and change management to sales enablement and explainer videos, our writers shape messages that keep attention, improve understanding, and make every word purposeful before production begins for corporate, healthcare, technology, and finance teams worldwide with confidence and consistency.

From early messaging strategy to final narration-ready scripts, TruScribe helps teams communicate complex ideas clearly.
Build the foundation for effective communication with strategy, messaging direction, and idea development that aligns your script with audience needs, business goals, and desired learning or engagement outcomes.
Transform complex concepts into compelling scripts with clear structure, concise language, audience-focused messaging, and narration-ready flow for videos, training, presentations, and corporate communication campaigns.
Adapt scripts for wider reach with professional narration planning, subtitles, closed captions, accessibility support, and localization that preserves clarity, tone, and meaning across audiences.

TruScribe begins by understanding your audience, message, business goal, and communication challenge. This step identifies what viewers need to know, feel, and do so the script can stay focused and purposeful.
See how TruScribe helps organizations turn complex messages into clearer, more memorable audience experiences.
TruScribe brings strategy, writing, visual thinking, and production insight together.
TruScribe applies cognitive science principles to improve clarity, attention, and message retention.
More than 5,000 completed projects give teams proven experience across complex B2B topics.
Over 1,000 B2B clients trust TruScribe for training, sales, marketing, and change communication.
Script writing connects smoothly with narration, accessibility, illustration, and video production support.
Experienced leaders behind neuroscience-backed B2B communication.

Co-Founder | CEO
Andrew 'AJ' Herkert is the Co-Founder and CEO of TruScribe, the pioneering whiteboard animation studio he helped establish in 2010. With over 15 years of leadership in the B2B visual communications space, AJ has been instrumental in growing TruScribe into a trusted partner for Fortune 500 companies and organizations worldwide. Under his guidance, TruScribe has delivered more than 5,000 projects and accumulated over 100 million video views. AJ is passionate about leveraging neuroscience-backed storytelling to help businesses simplify complex ideas and drive measurable results. His commitment to innovation and client success has made TruScribe the leading provider of whiteboard video solutions for industries ranging from healthcare and financial services to technology and manufacturing.

Chief Operating Officer
James Herkert serves as Chief Operating Officer at TruScribe, the family-owned and operated whiteboard video studio founded in 2010. In his role, James oversees the day-to-day operations that enable TruScribe to deliver more than 500 high-quality whiteboard animation videos annually to B2B clients across the globe. His operational expertise ensures that each project — from Fortune 500 training programs to complex sales enablement campaigns — is executed with precision, consistency, and measurable impact. James is dedicated to maintaining TruScribe's reputation for excellence, upholding the company's client-first values, and supporting the proprietary Scribology process that sets TruScribe apart in the whiteboard animation industry. His work helps clients in healthcare, technology, finance, and beyond achieve clarity in their most critical communications.

CEO & President, Co-Founder
Jim Herkert is the CEO, President, and Co-Founder of TruScribe, the family-run whiteboard video studio he co-founded in 2010. With a decade and a half of experience in B2B visual communications, Jim has led the company to become pioneers of the original whiteboard video format for corporate communications. He has overseen the delivery of over 5,000 projects for more than 1,000 clients worldwide, including globally recognized organizations such as Microsoft, NASA, Google, and Walmart. Jim's vision — to make communication more effective by expanding how the world understands and retains ideas — drives TruScribe's proprietary Scribology method, rooted in neuroscience and cognitive science. His leadership reflects a deep commitment to client outcomes and transformative storytelling.
Script writing is the process of turning an idea, message, lesson, or story into a structured written script for video, narration, training, presentation, or other media. A strong script defines the audience, organizes information logically, sets the tone, and guides visuals or voiceover so the final content is clear, engaging, and easy to follow.
Talk with our team about your script, audience, and goals.
Recognized excellence in information security training.
Established communication partner founded in 2010.
Extensive project experience across B2B communications.
Share your communication goal, audience, timeline, and content needs. TruScribe will help define the right script approach and next steps.
For immediate assistance, feel free to give us a direct call at (888) 648-4944. You can also send us a quick email at getscribing@truscribe.com.
For immediate assistance, feel free to give us a direct call at (888) 648-4944. You can also send us a quick email at getscribing@truscribe.com.