Whiteboard Explainers
Neuroscience-backed hand-drawn videos that simplify complex B2B messages, build mental models, and help audiences understand, remember, and act with confidence.
Turn complex messages into branded videos people understand, remember, and act on. TruScribe combines strategy, scriptwriting, hand-drawn whiteboard animation, live-action production, editing, narration, and localization to create high-impact content for marketing, sales enablement, training, change management, and corporate communications—trusted by global organizations that need clarity when the message matters most.
From strategy through final delivery, TruScribe creates branded videos that clarify complex business messages.
Neuroscience-backed hand-drawn videos that simplify complex B2B messages, build mental models, and help audiences understand, remember, and act with confidence.
Hybrid video production combining web-recorded interviews, on-location shooting, customer-supplied footage, expert editing, and TruScribe illustration for stronger branded stories.
Strategic copywriting and script development from drafts, outlines, presentations, interviews, or source materials, optimized for pacing, voiceover, and visual storytelling.
Fast 30-second whiteboard videos built for tradeshow booths, pre-show teasers, looping displays, and follow-up campaigns that capture attention quickly.
Professional narration, translated scripts, foreign-language voiceover, subtitles, closed captions, music, and sound design for accessible global branded content.
Communication consulting for complex initiatives, change management, internal alignment, and high-stakes messaging that requires clear audience understanding.
TruScribe starts by understanding your audience, business objective, source materials, and desired action. The team identifies the core message, clarifies complexity, and recommends the right format for marketing, training, sales enablement, or corporate communication.
See why leading organizations trust TruScribe to turn complex communication into memorable branded video content.
TruScribe helps brands communicate complex ideas with clarity, creativity, and measurable impact.
TruScribe’s Scribology method uses cognitive science to make complex branded messages easier to retain.
Over 5,000 projects delivered since 2010 for organizations with high-stakes communication needs.
Trusted by Walmart, Merck, Medtronic, Siemens, Fidelity, HPE, UKG, NASA, Microsoft, and more.
Strategy, scripting, illustration, production, narration, localization, captions, and editing are handled in one workflow.
A leadership team focused on clarity, retention, and results.
Co-Founder | CEO
Andrew 'AJ' Herkert is the Co-Founder and CEO of TruScribe, the pioneering whiteboard animation studio he helped establish in 2010. With over 15 years of leadership in the B2B visual communications space, AJ has been instrumental in growing TruScribe into a trusted partner for Fortune 500 companies and organizations worldwide. Under his guidance, TruScribe has delivered more than 5,000 projects and accumulated over 100 million video views. AJ is passionate about leveraging neuroscience-backed storytelling to help businesses simplify complex ideas and drive measurable results. His commitment to innovation and client success has made TruScribe the leading provider of whiteboard video solutions for industries ranging from healthcare and financial services to technology and manufacturing.
Chief Operating Officer
James Herkert serves as Chief Operating Officer at TruScribe, the family-owned and operated whiteboard video studio founded in 2010. In his role, James oversees the day-to-day operations that enable TruScribe to deliver more than 500 high-quality whiteboard animation videos annually to B2B clients across the globe. His operational expertise ensures that each project — from Fortune 500 training programs to complex sales enablement campaigns — is executed with precision, consistency, and measurable impact. James is dedicated to maintaining TruScribe's reputation for excellence, upholding the company's client-first values, and supporting the proprietary Scribology process that sets TruScribe apart in the whiteboard animation industry. His work helps clients in healthcare, technology, finance, and beyond achieve clarity in their most critical communications.
CEO & President, Co-Founder
Jim Herkert is the CEO, President, and Co-Founder of TruScribe, the family-run whiteboard video studio he co-founded in 2010. With a decade and a half of experience in B2B visual communications, Jim has led the company to become pioneers of the original whiteboard video format for corporate communications. He has overseen the delivery of over 5,000 projects for more than 1,000 clients worldwide, including globally recognized organizations such as Microsoft, NASA, Google, and Walmart. Jim's vision — to make communication more effective by expanding how the world understands and retains ideas — drives TruScribe's proprietary Scribology method, rooted in neuroscience and cognitive science. His leadership reflects a deep commitment to client outcomes and transformative storytelling.
A branded content video production company helps organizations turn strategic messages into videos that educate, persuade, and strengthen brand recognition. TruScribe specializes in whiteboard animation, live-action interviews, editing, scripting, narration, localization, and illustrated communication designed for B2B marketing, training, sales enablement, and corporate communications.
Connect with the team for clear answers and practical video guidance.
Recognized training video excellence.
Serving business clients since 2010.
Trusted by 1,000+ organizations worldwide.
Tell us about your audience, message, and timeline. TruScribe will help define the right branded video approach and next steps.
For immediate assistance, feel free to give us a direct call at (888) 648-4944. You can also send us a quick email at getscribing@truscribe.com.
For immediate assistance, feel free to give us a direct call at (888) 648-4944. You can also send us a quick email at getscribing@truscribe.com.