Whiteboard Explainers
Flagship hand-drawn whiteboard videos use continuous visual motion to explain complex ideas, clarify value propositions, and help enterprise audiences remember key campaign messages longer.
Help enterprise buyers, employees, and stakeholders understand your message faster with promotional videos built for complex B2B communication. TruScribe combines hand-drawn whiteboard animation, strategic scripting, narration, localization, and mixed-media production to turn product stories, campaigns, launches, and sales enablement content into clear, memorable videos designed to increase engagement, retention, and action.

Strategic video, scripting, production, and localization services for enterprise promotional campaigns and sales enablement.
Flagship hand-drawn whiteboard videos use continuous visual motion to explain complex ideas, clarify value propositions, and help enterprise audiences remember key campaign messages longer.
Fast, 30-second attention-grabbers help exhibitors attract booth traffic, communicate a strong hook quickly, and give sales reps a clearer opening for deeper conversations.
Strategic scriptwriting turns drafts, decks, outlines, and source materials into video-ready narratives with strong pacing, visual cues, voiceover timing, and campaign-focused clarity.
Web-recorded interviews, on-location shooting, editing, and hybrid live-action plus illustration help enterprise teams create polished promotional content from multiple media sources.
Translation, foreign-language voiceover, subtitles, closed captions, sound design, and narration help global marketing teams adapt promotional videos for broader, more accessible audiences.
Strategic communication consulting helps teams frame complex initiatives, change messages, campaign ideas, and organizational goals before turning them into clear visual content.

TruScribe starts by clarifying the audience, campaign objective, source materials, and desired action. This ensures the video supports enterprise marketing goals such as product education, sales enablement, tradeshow engagement, or stakeholder alignment.
Enterprise teams trust TruScribe to clarify complex messages for buyers, employees, and stakeholders worldwide.
TruScribe helps enterprise teams communicate complex ideas with clarity, confidence, and measurable purpose.
Scribology applies neuroscience and cognitive science to make complex messages easier to understand.
Over 5,000 completed projects give enterprise teams a proven production partner.
Trusted by Walmart, Merck, Medtronic, Siemens, Fidelity, HPE, UKG, and more.
A money-back guarantee is available when qualifying ROI expectations are not met.
Experienced leaders in enterprise visual communication.

Co-Founder | CEO
Andrew 'AJ' Herkert is the Co-Founder and CEO of TruScribe, the pioneering whiteboard animation studio he helped establish in 2010. With over 15 years of leadership in the B2B visual communications space, AJ has been instrumental in growing TruScribe into a trusted partner for Fortune 500 companies and organizations worldwide. Under his guidance, TruScribe has delivered more than 5,000 projects and accumulated over 100 million video views. AJ is passionate about leveraging neuroscience-backed storytelling to help businesses simplify complex ideas and drive measurable results. His commitment to innovation and client success has made TruScribe the leading provider of whiteboard video solutions for industries ranging from healthcare and financial services to technology and manufacturing.

Chief Operating Officer
James Herkert serves as Chief Operating Officer at TruScribe, the family-owned and operated whiteboard video studio founded in 2010. In his role, James oversees the day-to-day operations that enable TruScribe to deliver more than 500 high-quality whiteboard animation videos annually to B2B clients across the globe. His operational expertise ensures that each project — from Fortune 500 training programs to complex sales enablement campaigns — is executed with precision, consistency, and measurable impact. James is dedicated to maintaining TruScribe's reputation for excellence, upholding the company's client-first values, and supporting the proprietary Scribology process that sets TruScribe apart in the whiteboard animation industry. His work helps clients in healthcare, technology, finance, and beyond achieve clarity in their most critical communications.

CEO & President, Co-Founder
Jim Herkert is the CEO, President, and Co-Founder of TruScribe, the family-run whiteboard video studio he co-founded in 2010. With a decade and a half of experience in B2B visual communications, Jim has led the company to become pioneers of the original whiteboard video format for corporate communications. He has overseen the delivery of over 5,000 projects for more than 1,000 clients worldwide, including globally recognized organizations such as Microsoft, NASA, Google, and Walmart. Jim's vision — to make communication more effective by expanding how the world understands and retains ideas — drives TruScribe's proprietary Scribology method, rooted in neuroscience and cognitive science. His leadership reflects a deep commitment to client outcomes and transformative storytelling.
A promotional video is a short, focused video created to communicate value, generate interest, and move an audience toward a desired action. For enterprise marketing teams, that may mean explaining a product, launching a campaign, supporting sales conversations, attracting tradeshow traffic, or simplifying a complex service offering for buyers and stakeholders.
Get expert guidance on your next enterprise video campaign.
Recognized excellence in security training communication.
Proven enterprise video partner since 2010.
Trusted by major global B2B organizations.
Share your campaign goal, audience, timeline, and source materials. TruScribe will help identify the right promotional video approach and next steps.
For immediate assistance, feel free to give us a direct call at (888) 648-4944. You can also send us a quick email at getscribing@truscribe.com.
For immediate assistance, feel free to give us a direct call at (888) 648-4944. You can also send us a quick email at getscribing@truscribe.com.