Strategy & Ideas
Build the communication strategy behind your video, aligning audience needs, learning goals, engagement priorities, and organizational change objectives before production begins.
Transform complex messages into clear, memorable video content built for Boston’s innovation-driven teams. TruScribe helps organizations communicate training, change, sales, and brand stories through strategy, scripting, production, narration, accessibility, and neuroscience-backed whiteboard animation that improves understanding, retention, and engagement.

End-to-end video strategy, scripting, production, animation, localization, and personalized content for clear corporate communication.
Build the communication strategy behind your video, aligning audience needs, learning goals, engagement priorities, and organizational change objectives before production begins.
Turn complex information into concise, compelling scripts with messaging that improves clarity, keeps viewers engaged, and supports stronger business communication outcomes.
Produce polished business videos with web-recorded interviews, on-location filming, professional editing, and production support tailored to corporate communication goals.
Create hand-drawn whiteboard videos that reveal ideas in sequence, simplify complex topics, capture attention, and improve audience understanding and retention.
Deliver tailored video campaigns using dynamic content and automation, helping brands increase relevance, engagement, customer connection, and conversion performance at scale.
Adapt finished videos for wider audiences with translation, narration, subtitles, closed captions, and accessibility support for inclusive, global communication.

TruScribe starts by clarifying your goals, audience, key message, and business outcome. For Boston teams in healthcare, biotech, finance, higher education, or technology, this helps align content with high-stakes communication needs.
See how leading organizations use TruScribe videos to simplify messages and improve engagement.
TruScribe combines strategy, storytelling, and science to make important messages easier to understand.
Scribology uses cognitive science to guide attention, timing, and understanding with purpose.
Trusted by over 1,000 B2B clients, including Boston-relevant sectors like healthcare and finance.
More than 5,000 projects delivered since 2010 for complex business communication needs.
Remote-friendly workflows help Boston teams collaborate efficiently without sacrificing production quality.
Meet the team behind clearer business communication.

Co-Founder | CEO
Andrew 'AJ' Herkert is the Co-Founder and CEO of TruScribe, the pioneering whiteboard animation studio he helped establish in 2010. With over 15 years of leadership in the B2B visual communications space, AJ has been instrumental in growing TruScribe into a trusted partner for Fortune 500 companies and organizations worldwide. Under his guidance, TruScribe has delivered more than 5,000 projects and accumulated over 100 million video views. AJ is passionate about leveraging neuroscience-backed storytelling to help businesses simplify complex ideas and drive measurable results. His commitment to innovation and client success has made TruScribe the leading provider of whiteboard video solutions for industries ranging from healthcare and financial services to technology and manufacturing.

Chief Operating Officer
James Herkert serves as Chief Operating Officer at TruScribe, the family-owned and operated whiteboard video studio founded in 2010. In his role, James oversees the day-to-day operations that enable TruScribe to deliver more than 500 high-quality whiteboard animation videos annually to B2B clients across the globe. His operational expertise ensures that each project — from Fortune 500 training programs to complex sales enablement campaigns — is executed with precision, consistency, and measurable impact. James is dedicated to maintaining TruScribe's reputation for excellence, upholding the company's client-first values, and supporting the proprietary Scribology process that sets TruScribe apart in the whiteboard animation industry. His work helps clients in healthcare, technology, finance, and beyond achieve clarity in their most critical communications.

CEO & President, Co-Founder
Jim Herkert is the CEO, President, and Co-Founder of TruScribe, the family-run whiteboard video studio he co-founded in 2010. With a decade and a half of experience in B2B visual communications, Jim has led the company to become pioneers of the original whiteboard video format for corporate communications. He has overseen the delivery of over 5,000 projects for more than 1,000 clients worldwide, including globally recognized organizations such as Microsoft, NASA, Google, and Walmart. Jim's vision — to make communication more effective by expanding how the world understands and retains ideas — drives TruScribe's proprietary Scribology method, rooted in neuroscience and cognitive science. His leadership reflects a deep commitment to client outcomes and transformative storytelling.
TruScribe produces corporate videos designed to simplify complex communication, including whiteboard explainer videos, web-recorded interviews, on-location filming, training content, personalized video campaigns, and edited business communications. Each project can include strategy, scripting, illustration, narration, subtitles, localization, and accessibility support so the final video is clear, engaging, and ready for your audience.
Get expert guidance on the right video approach for your message.
Recognized excellence in information security training.
Established visual communications partner since 2010.
Proven delivery across thousands of client projects.
Tell us about your goals, audience, timeline, and message. TruScribe will help shape the right video production approach.
For immediate assistance, feel free to give us a direct call at (888) 648-4944. You can also send us a quick email at getscribing@truscribe.com.
For immediate assistance, feel free to give us a direct call at (888) 648-4944. You can also send us a quick email at getscribing@truscribe.com.