Whiteboard Videos
Hand-drawn whiteboard videos use continuous visual motion to explain complex B2B ideas, increase engagement, and help audiences remember messages for marketing, sales, training, and corporate communication.
Compare and plan B2B commercial video with TruScribe, a neuroscience-backed production partner trusted by Fortune 500 teams. From strategy and scripting to hand-illustrated whiteboard animation, live-action editing, tradeshow attention-grabbers, and localization, this page shows how complex messages become clear, memorable videos that support marketing, sales enablement, training, and change initiatives for growing organizations and enterprise buyers.

Commercial video production services built to clarify complex B2B messages and improve audience understanding.
Hand-drawn whiteboard videos use continuous visual motion to explain complex B2B ideas, increase engagement, and help audiences remember messages for marketing, sales, training, and corporate communication.
Full-service media production combines web-recorded interviews, on-location shooting, customer footage, editing, illustration, and animation to create polished hybrid video content for corporate and marketing teams.
TruScribe copywriters turn drafts, outlines, presentations, or source materials into production-ready scripts optimized for pacing, voiceover timing, visual cues, and audience comprehension.
Strategic communication support helps organizations explain complex initiatives, align teams, and clarify change management messages through whiteboard videos, illustrated presentations, or infographics.
Fast, eye-catching 30-second whiteboard videos are built for tradeshow booths, pre-show teasers, on-booth loops, and post-show follow-up campaigns that spark sales conversations.
Localization services adapt videos for global audiences with script translation, professional narration, subtitles, closed captions, language-specific captioning, music, and sound design.

TruScribe begins by clarifying the audience, business goal, core message, and intended use. This step helps align stakeholders, identify what the video must communicate, and choose the right format for marketing, training, sales enablement, or change management.
See why enterprise teams choose TruScribe for clear, memorable B2B video communication.
TruScribe helps B2B teams turn important messages into videos audiences understand and remember.
TruScribe’s proprietary method applies cognitive science to improve attention, comprehension, and message retention.
More than 1,000 B2B clients have trusted TruScribe with complex communications worldwide.
Over 5,000 completed projects show repeatable production quality across industries and use cases.
A money-back guarantee is available if clients do not receive at least 200% ROI.
Meet the team behind TruScribe’s visual storytelling.

Co-Founder | CEO
Andrew 'AJ' Herkert is the Co-Founder and CEO of TruScribe, the pioneering whiteboard animation studio he helped establish in 2010. With over 15 years of leadership in the B2B visual communications space, AJ has been instrumental in growing TruScribe into a trusted partner for Fortune 500 companies and organizations worldwide. Under his guidance, TruScribe has delivered more than 5,000 projects and accumulated over 100 million video views. AJ is passionate about leveraging neuroscience-backed storytelling to help businesses simplify complex ideas and drive measurable results. His commitment to innovation and client success has made TruScribe the leading provider of whiteboard video solutions for industries ranging from healthcare and financial services to technology and manufacturing.

Chief Operating Officer
James Herkert serves as Chief Operating Officer at TruScribe, the family-owned and operated whiteboard video studio founded in 2010. In his role, James oversees the day-to-day operations that enable TruScribe to deliver more than 500 high-quality whiteboard animation videos annually to B2B clients across the globe. His operational expertise ensures that each project — from Fortune 500 training programs to complex sales enablement campaigns — is executed with precision, consistency, and measurable impact. James is dedicated to maintaining TruScribe's reputation for excellence, upholding the company's client-first values, and supporting the proprietary Scribology process that sets TruScribe apart in the whiteboard animation industry. His work helps clients in healthcare, technology, finance, and beyond achieve clarity in their most critical communications.

CEO & President, Co-Founder
Jim Herkert is the CEO, President, and Co-Founder of TruScribe, the family-run whiteboard video studio he co-founded in 2010. With a decade and a half of experience in B2B visual communications, Jim has led the company to become pioneers of the original whiteboard video format for corporate communications. He has overseen the delivery of over 5,000 projects for more than 1,000 clients worldwide, including globally recognized organizations such as Microsoft, NASA, Google, and Walmart. Jim's vision — to make communication more effective by expanding how the world understands and retains ideas — drives TruScribe's proprietary Scribology method, rooted in neuroscience and cognitive science. His leadership reflects a deep commitment to client outcomes and transformative storytelling.
Commercial production is the planning, creation, and finishing of video content designed to promote a product, service, initiative, or brand message. For B2B teams, it often includes strategy, scripting, visuals, narration, editing, and delivery files. TruScribe’s approach can combine whiteboard animation, interviews, live-action footage, sound design, localization, and accessibility support.
Get practical guidance on the right video format for your goals.
Recognizes excellence in training communication.
Trusted by enterprise B2B organizations worldwide.
Proven production experience since 2010.
Share your goals, audience, timeline, and source materials. TruScribe will help recommend the right commercial production approach.
For immediate assistance, feel free to give us a direct call at (888) 648-4944. You can also send us a quick email at getscribing@truscribe.com.
For immediate assistance, feel free to give us a direct call at (888) 648-4944. You can also send us a quick email at getscribing@truscribe.com.